Sign In

Álvaro Cueva

Marketing Fleet Manager at Toyota España, S.L.U.

Álvaro Aparicio Cueva is a seasoned professional in the automotive sector, boasting over 12 years of expertise with renowned brands such as TOYOTA and GENERAL MOTORS.

He obtained his EMBA from IE Business School, complemented by a Bachelor's degree in Business Management and Administration, showcasing proficiency in English and Italian languages.

Álvaro has a diverse range of business insights acquired from engagements with car sales concession networks, European head offices, and varied projects, predominantly focused on Sales and Marketing strategies.

Throughout his career, he has held key roles including Product Manager and Marketing Fleet Manager, involving substantial involvement in devising and implementing marketing strategies.

Álvaro's tenure in the Sales Department at Toyota Spain involved responsibilities such as market analysis, sales performance evaluation, and commercial field management as a Sales Zone Manager for multiple concessions.

His earlier experiences encompass Aftersales Marketing at GM Spain, where he oversaw network sales incentives and parts invoicing.

Academically, Álvaro pursued an Executive MBA from IE Business School, a Bachelor's degree in Business Management and Administration with a specialization in sales and marketing from Universidad San Pablo-CEU, and participated in an Erasmus program focusing on business management at Università degli Studi di Torino.

He has served in various capacities at Toyota España, S.L.U., including Fleet & Used Car General Manager, B2B Operation Senior Manager, Marketing Fleet Manager, Product Manager, Sales Zone Manager, and Sales Administration Analyst. Additionally, he has contributed as an Aftersales Marketing Intern Support at General Motors.

Álvaro Cueva
Add to my network

Location

Greater Madrid Metropolitan Area