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Alvaro Valverde

eLaLiga Global Business Development

Alvaro Mena Valverde is a seasoned professional with over 20 years of experience in Marketing and Advertising, currently working as eLaLiga Global Business Development at LaLiga.12 He has been with LaLiga since 2016, initially serving as Global Partnerships and Licenses Senior Account Manager before transitioning to his current role in 2020.2

Throughout his tenure at LaLiga, Mena Valverde has been involved in various aspects of the organization's growth and digital transformation:

  1. He has contributed to creating a more valuable, digital, and global product during his time at LaLiga, which he describes as a world power in entertainment.4

  2. Mena Valverde has been instrumental in developing eLaLiga's social media presence. Under his leadership, the eLaLiga TikTok channel, launched in October 2022, reached 1 million followers by February 2023.3

  3. He has worked on implementing data-driven strategies, including the development of a platform that provides real-time statistics and a dashboard with video clips for highlights and goals.5

  4. Mena Valverde has also been involved in organizing major events for eLaLiga.6

His expertise lies in strategic planning, design, execution, and control of results for ATL (Above The Line) campaigns.1 With his extensive experience and current role, Alvaro Mena Valverde plays a significant part in shaping the global business development of eLaLiga and contributing to LaLiga's overall digital and international growth strategies.

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Alvaro Valverde
Alvaro Valverde, photo 1
Alvaro Valverde, photo 2
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Location

Greater Madrid Metropolitan Area