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Alwyn Rusli
Venture Capital & Private Equity
Alwyn Rusli is an Investment Professional at Trihill Capital, where he serves as part of the founding team of the venture investment arm.1 He is a Board Observer at Fresh Factory (YC W22), a role he has held since March 2023.1 Alwyn invested in Fresh Factory's seed round and beyond, supporting the founders on commercial partnerships, strategy, backend practices, and fundraising.1
As a seed and venture investor, Alwyn focuses on pre-seed to Series A/B investments in Southeast Asia, particularly in sectors such as commerce, fintech, logistics, agriculture, SaaS, and D2C/CPG & retail brands.1 He has backed over ten start-ups in various industries since joining Trihill Capital in March 2021.2
Some of Alwyn's other roles and investments include:
- Board Observer at HaluApp, where he led the pre-seed round1
- Board Observer at Aman, where he led the pre-seed round1
- Board Observer at Finku, where he co-led the seed round1
- Board Observer and Investor at wagely1
- Advisor at Antler1
Alwyn is 26 years old and graduated from NTU (CEE) in 2017.2 Before his career in venture capital, he co-founded a construction company in Indonesia.2 He is also a writer for 001 Partners, contributing to stories and ideas about Indonesia's startup and VC ecosystem.1
Highlights
Tech companies vs. tech-enabled companies. Neither is better than the other.
They come with different sets of risks and rewards for everyone: founders/management, talents, and investors.
Particularly in Southeast Asia, many opportunities are readily available for tech-enabled companies to tap into. Those that generate significant outcomes are often exceptional at optimizing both the commercial and operational sides of their businesses.
Separately, though there is still minimal tech adoption by SMBs and enterprises in this region, tech companies can still flourish. There are certain pockets of opportunities in SEA today where tech adoption seems frictionless. As digitalization improves more rapidly than ever, more opportunities will be available in future years.
Knowing this, founders have to align expectations before onboarding investors to avoid unnecessary conflicts in the future.
If you are:
- running great businesses, tech-enabled OR no tech at all
- have the courage to dream big
- have what it takes to continue growing the business
Let's explore how we can empower you on your journey! 🌄
#SoutheastAsia #PE #VC #investments #companies
