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Alyce Biggs
Service Design Coach at ING Australia
Professional Background
Alyce Biggs is a seasoned professional in the field of service and UX design, with a strong and diverse background that spans over a decade. Currently, Alyce serves as a Service Design Coach at ING Australia, where she empowers teams and organizations to create human-centered services that resonate with users' needs. Her extensive career characteristics one remarkable journey filled with valuable experiences across various esteemed companies.
Before her current role, Alyce made her mark as a Senior Experience Designer at noblekind.co, where she was instrumental in designing exceptional user experiences. Her tenure at Vodafone Group stands out, where she held various pivotal roles. Initially joining as a Graphic Designer, her keen eye for design and passion for user experience propelled her through the ranks to become the UX Lead in Research and Optimisation. In her capacity as Senior UX/UI Designer, Alyce was known for her innovative approaches that enhanced the company's service design strategy, contributing significantly to Vodafone's success in user experience.
Prior to her impressive journey at Vodafone, she was the Head of Digital at Honcho, where her leadership in digital initiatives helped to redefine the company’s digital landscape. As the Founder and UX/UI designer at Noblekind Creative, Alyce successfully established her own agency, showcasing her entrepreneurial spirit and commitment to delivering top-tier design. Further, her experience as a Strategic Designer at Matter Design allowed her to delve deeper into the intricacies of design thinking and strategizing for impactful design.
Additionally, with her earlier work at renowned organizations such as MindBodyGreen.com, Digital and Direct, and Chilli Group, Alyce has nurtured a broad skill set that blends graphic design, digital design, and service design. This eclectic background equips her with unique insights, enabling her to tackle complex challenges with creativity and efficiency.
Education and Achievements
Alyce Biggs has always had a passion for design and human-centered approaches. Her educational journey began at Immanuel Lutheran College, where she laid the foundation for her creative endeavors. She further honed her design skills at the University of the Sunshine Coast, graduating with a Bachelor’s degree in Design and Marketing. This academic background provided her with essential knowledge in combining both design thinking and marketing principles, a combination that proves invaluable in her professional roles.
After her undergraduate studies, Alyce accelerated her expertise in service design with programs focused on Human-Centered Service Design at IDEOU and Service Design at Vodafone Group. These specialized programs equipped her with the latest trends and methodologies in service design, ensuring her approach is always innovative and user-focused.
Achievements
Throughout her career, Alyce has achieved numerous milestones that are testament to her skill and determination. One notable achievement was leading multiple projects that significantly improved customer experience at Vodafone, which played a critical role in enhancing user satisfaction and retention rates. Furthermore, her ability to mentor and coach new service designers as a Service Design Coach at ING Australia showcases her commitment to developing the next generation of design thinkers.
Alyce's expertise does not only lie in UX and service design but also in her ability to strategize and implement design processes that yield tangible results. Her work particularly shines in integrating user feedback into the design lifecycle, ensuring that the end product closely aligns with user needs. Such attributes make her a vital asset to any organization she collaborates with, fostering a culture of innovation and empathy in design.
