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Alynpim Kiriyapong
Chief Business Officer at CREA
Professional Background
Alynpim Kiriyapong is a prominent leader in the beauty, fashion, and lifestyle industry in South East Asia, currently serving as the Chief Business Officer at CREA. Under her strategic direction, CREA aims to create a portfolio of brands that resonates with millennials and Generation Z, tapping into the dynamic multi-billion dollar market demand in the region. Alynpim's extensive experience in management, marketing, and strategic planning is instrumental in driving the company's vision forward and fostering innovation to meet the evolving needs of today's consumers.
Before taking on her leadership role at CREA, Alynpim served as the Chief Strategy Officer. In this capacity, she played a critical role in formulating and executing strategic initiatives to enhance CREA's market position. Her career path has been marked by a series of progressive roles that highlight her expertise in e-commerce and brand management.
Alynpim’s professional journey includes significant tenures at Lazada Group, where she held various positions ranging from Junior Category Manager to the Head of Seller Segmentation. During her time with Lazada Group, she gained a comprehensive understanding of market dynamics and honed her skills in category management, allowing her to adeptly navigate the complexities of the retail landscape.
Additionally, she has gathered noteworthy experience at Facebook as an SMB Account Manager, where she was responsible for fostering relationships with small to medium-sized businesses and helping them leverage Facebook's platform for their growth. Her exposure to diverse industries and cross-functional teams throughout her various roles has equipped her with a rich perspective on consumer behavior and market trends that significantly benefits her current position at CREA.
Education and Achievements
Alynpim Kiriyapong's educational background is a testament to her dedication and passion for business and marketing. She completed her Bachelor of Business Administration (B.B.A.) in Marketing/Marketing Management at Thammasat University, one of the leading institutions in Thailand, where she achieved a commendable academic performance.
Furthermore, she attended the esteemed Università Commerciale 'Luigi Bocconi' to earn another Bachelor of Business Administration (BBA) focusing on Business, Management, Marketing, and Related Support Services. This international exposure has not only broadened her academic prowess but also enriched her understanding of global business practices, preparing her to excel in a challenging and competitive environment.
Earlier in her academic journey, Alynpim studied at St. Joseph Convent School, where she earned high marks as an Elementary Generalist, showcasing an early aptitude for learning and leadership. She also studied Arts and Math at Bodindecha (Sing Singhaseni) School, attaining a solid GPA of 3.62, further emphasizing her commitment to academic excellence.
In her formative years, she graduated from Alvarado High School with an impressive 90%, laying the groundwork for her future academic and professional success. Alynpim's diverse educational background has provided her with a well-rounded knowledge base that supports her endeavors in a rapidly evolving industry.
Notable Achievements
Throughout her career, Alynpim Kiriyapong has amassed a wealth of experience and accolades that underscore her leadership and strategic capabilities. At CREA, she has been at the forefront of launching initiatives that enhance brand engagement and drive customer loyalty, establishing the company as a frontrunner in the beauty and lifestyle sectors targeted at millennials and Generation Z.
Her strategic approach towards harnessing new market trends and consumer preferences has led to the successful expansion of CREA's brand portfolio, positioning the company for sustained growth and innovation. Her innovative mindset is complemented by her methodical understanding of the complexities involved in brand management and market segmentation, which she has seamlessly integrated into her role as Chief Business Officer.
Before her impressive stints at CREA and Lazada, Alynpim was part of Bain & Company, one of the world’s leading management consulting firms. As a Case Team Assistant, she gained invaluable insights into business strategy and analytic methodologies, which have contributed to her effective decision-making abilities in her later roles. This experience helped solidify her foundation in strategy formulation and execution.
Alynpim's work at OgilvyOne Worldwide as an Account Executive Intern further enriched her understanding of marketing communications, equipping her with the skills necessary to craft compelling narratives for brands in the competitive marketplace.
With her extensive background and proven track record, Alynpim Kiriyapong continues to be a driving force in the industry, spearheading initiatives that resonate with a younger demographic and building a sustainable future for her brands at CREA.
