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Alysha Khan

Campaign Operations @ Etumos // Admin @ MOPsPROs

Alysha Khan is a Marketing Operations leader and Campaign Operations expert with over 8 years of experience. She is currently a Consulting Services Manager at Etumos, where she has been working since August 2020.1 Alysha is known for her expertise in building and managing tech stacks, Centers of Excellence, and operational processes customized for revenue goals and team performance.12

Key highlights of Alysha's profile include:

  1. Certifications:

    • Adobe Certified Marketo Engage Architect (2023)
    • Adobe Certified Marketo Engage Business Practitioner (2020 & 2022)
    • Salesforce Trailhead: Adventurer1
  2. Recognition:

    • Adobe Marketo Engage Champion (2023-2024)15
    • Nominated for The Executive and The Cheerleader MOPsIES awards at MOPsCON 20225
  3. Expertise:

    • Marketing Technology
    • Campaign Operations & Centers of Excellence
    • Process Development & Documentation
    • Project & Program Management
    • Change Management1
  4. Thought Leadership:

    • Speaker at various marketing events and conferences
    • Contributed to podcasts and webinars on marketing operations topics45
  5. Professional Experience:

    • Consulting Services Manager at Etumos (August 2020 - Present)
    • Previously worked as Manager - Marketing Automation and Demand Generation at Business Talent Group (February 2019 - July 2020)1

Alysha is passionate about the intersection of technology and human interaction in marketing operations. She is known for her creative thinking, cheerful approach to problem-solving, and nimble project management skills.2 Her LinkedIn username is indeed alyshak.3

Highlights

Aug 8 · linkedin

Q: What's the most confusing Marketo logic? A: Two levels of NOT filters i.e. Was Not Sent Email + Email is not = ☠☠☠

Join me today (!!) at Adobe Experience Makers The Skill Exchange for a thorough breakdown of the complexities of Smart Campaigns, filters and triggers, and advanced Smart List logic.

Come learn what #marketo logic makes my head SPIN even after 8+ years in #marketingoperations and why I have #noshame about avoiding it like the plague 😂

📚 Conquering Smart List Logic to Reach your Campaign Audience 🗓 August 8, 2024 ⏰ 9:15 AM-9:55 AM PST 💻 Register: https://lnkd.in/g8NXNy3g

Related Questions

What are some of the key projects Alysha Khan has managed at Etumos?
How did Alysha Khan become a Certified Marketo Architect?
What are Centers of Excellence, and how does Alysha Khan implement them?
Can you share some examples of Alysha Khan's successful campaign operations?
What challenges has Alysha Khan faced in her career, and how did she overcome them?
Alysha Khan
Alysha Khan, photo 1
Alysha Khan, photo 2
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Location

Greater Chicago Area