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Alyson Goodrow

Chief Marketing & Communications Officer at Franklin W. Olin College of Engineering

Alyson Goodrow is the Chief Marketing and Communications Officer at Franklin W. Olin College of Engineering.12 She leads the Office of Strategic Communications, guiding the development and implementation of strategies that promote and protect the college's brand.1 Goodrow oversees various aspects of marketing and communications, including brand stewardship, digital marketing, and analytics.1

With 18 years of experience at Olin College, Goodrow has held various roles, most recently serving as the Senior Director of Marketing before her current position.1 During her tenure, she has achieved several notable accomplishments:

  1. Successfully launched a new institutional website1
  2. Oversaw the college's digital marketing efforts1
  3. Strengthened Olin's brand awareness1
  4. Developed strategies to attract a diverse applicant pool, focusing on women and underrepresented minorities1

Prior to joining Olin, Goodrow spent 10 years in high-tech public relations.1 She holds a B.S. in Marketing Management from Siena College and currently resides with her family in Needham, MA.1

In her role, Goodrow also plays a key part in leading strategic internal communications at the institutional level, representing leadership through public communications, and providing counsel to the president and senior leadership team.1

Highlights

Apr 1 · olin.edu
Alyson Goodrow - Olin College of Engineering
Alyson Goodrow - Olin College of Engineering
Oct 1 · olin.edu
Office of Strategic Communication - Olin College of Engineering
Office of Strategic Communication - Olin College of Engineering
Mar 6 · ReadMedia
Ilana Walder-Biesanz of Portland Named Gates Cambridge Scholar - ReadMedia
Sep 24 · PR Web
Olin College of Engineering Professor's Self-published Book Takes on a Life of its Own - PR Web

Related Questions

What are some of Alyson Goodrow's most notable achievements at Olin College?
How has Alyson Goodrow contributed to the digital marketing efforts at Olin College?
What strategies has Alyson Goodrow implemented to attract underrepresented minorities to Olin College?
Can you provide examples of Alyson Goodrow's work in high tech public relations?
How does Alyson Goodrow's role as CMO differ from her previous positions at Olin College?
Alyson Goodrow
Alyson Goodrow, photo 1
Alyson Goodrow, photo 2
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Location

Suffolk County, Massachusetts, United States