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Alyson Heffernan

Expert in Sales Strategy & Consumer Insights

Alyson Heffernan is a Senior Vice President at Ipsos North America, specializing in Product Strategy, Executional Excellence, and Innovation.1 She is based in East Brunswick, New Jersey, United States, and has a significant presence on LinkedIn with 2,000 followers and over 500 connections.1

Career at Ipsos

Alyson has been with Ipsos for over 8 years, having joined the company in 2016 after nearly a decade of experience on the client side.3 Throughout her career at Ipsos, she has rotated through various roles, including:

  • Analytics
  • Innovation
  • Product Strategy
  • Executional Excellence5

Expertise and Focus Areas

Alyson is known for her expertise in:

  • Human Insights: She specializes in understanding and leveraging human behavior and preferences.67
  • Cultural Transformation: Alyson focuses on transforming cultural differences into cultural advantages.2
  • UX (User Experience): She has shared insights related to user experience design.6

Professional Philosophy

Alyson believes in the power of human understanding to drive business success. At Ipsos, she contributes to the company's mission of delivering insights that help clients navigate complex markets and consumer landscapes.7

Personal Background

In addition to her professional roles, Alyson identifies herself as a:

  • Woman in tech
  • CRO (Chief Revenue Officer)
  • Mother2

Alyson is also an advocate for professional development and teamwork, often sharing her experiences and insights on LinkedIn.245 Her posts reflect a commitment to continuous learning, leadership, and the importance of diverse perspectives in the workplace.

Related Questions

What are some key projects Alyson Heffernan has led at Ipsos North America?
How has Alyson Heffernan's role evolved over the past eight years at Ipsos?
What are Alyson Heffernan's main responsibilities as Head of Product Strategy & Executional Excellence?
How does Alyson Heffernan integrate cultural differences into her work?
What inspired Alyson Heffernan to transition from the client side to Ipsos?
Alyson Heffernan
Alyson Heffernan, photo 1
Alyson Heffernan, photo 2
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Experience

Head of Sales Strategy & Activation, Innovation Practice at Ipsos North America (October 2022 - Present)
Senior Vice President, Innovation Practice, Team Lead at Ipsos North America (June 2019 - October 2022), Vice President, Innovation & Market Strategy Understanding at Ipsos North America (September 2016 - June 2019)

Education

BS at Quinnipiac University (1999 - 2003); MBA at Quinnipiac University (2003 - 2005)

Location

East Brunswick, New Jersey, United States