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Alyssa G. Elser

SVP | Head of Insights, Product, and Marketing at Popular Bank

Alyssa G. Elser is a senior executive in the financial services industry, currently serving as the SVP | Head of Insights, Product, and Marketing at Popular Bank.2 She is an innovative and data-driven leader with over 15 years of experience in guiding transformation across insights, analytics, and marketing functions.2

Elser's educational background is impressive, holding a Master of Arts in Regional Studies - East Asia from Harvard University, an MBA from NYU Stern School of Business, and a BA in History and East Asian Languages and Literature from the University of Wisconsin-Madison.

Throughout her career, Elser has held significant roles in reputable organizations. At Popular Bank, she progressed from VP and Head of Customer Analytics and Marketing to her current position. Prior to this, she worked at TIAA in various roles, including Director of Customer Insights and Senior Manager of Customer Insights.

Recognized as one of Crain's New York Rising Stars in Banking in 2020, Elser excels in areas such as marketing & sales, data analytics, organizational transformation, and customer experience.2 She is proficient in Mandarin and has expertise in CRM, market research, and machine learning.2

Elser is also known for her thought leadership in the industry. She has been featured on the "Driven by Data" podcast, discussing the power of data, insights, and analytics in the financial sector.13 Recently, she announced that Popular Bank is seeking an innovative leader to head up their Product team, showcasing her involvement in the bank's growth and talent acquisition.4

Highlights

Apr 25 · linkedin

Exciting news! We're seeking an innovative leader to head up Popular Bank's Product team – someone who shares a passion for changing how people bank. This is a chance to make a real difference. Know someone who'd be amazing? Please share this post or DM me. Let's build the future of banking together. #hiring #banking #product #leadership #transformation

Aug 22 · linkedin

I'm delighted to announce that we're hiring a critical and new role to help Popular Bank enhance our sales capabilities. This role sits on our Customer Analytics team. Please share! #sales #salesforce #crm #analytics #saleseffectiveness #hiring

Related Questions

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Alyssa G. Elser
Alyssa G. Elser, photo 1
Alyssa G. Elser, photo 2
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Location

New York, New York, United States