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Alyssa Sarti
Diverse Music Marketing Professional with 6 years of Experience
Professional Background
Alyssa Sarti Garcia is a versatile marketing professional possessing over four years of valuable experience within the dynamic fields of project management and creative marketing. Alyssa has cultivated an impressive career path by leveraging her passion for media production and integrated marketing communication, leading to significant contributions at prominent organizations within the music and entertainment industries.
Currently serving as the Marketing Manager at AWAL, Alyssa brings her innovative mindset and goal-oriented approach to drive brand growth and implement strategic marketing initiatives. Her previous role as Marketing Manager at Hitco Entertainment involved developing marketing campaigns that resonated deeply with audiences, further affirming her capability to adapt and thrive in ever-evolving market landscapes.
In her role as Marketing Assistant at Warner Bros. Records, Alyssa honed her marketing skills and built strong relationships in a fast-paced environment, showcasing her ability to handle multiple projects simultaneously with poise and professionalism. She began her career in social media marketing at Evolve Media & Music Group, where she strategically crafted social media content that significantly increased brand engagement and visibility.
Alyssa’s experience extends into internships that laid a solid foundation for her understanding of the media landscape. As an On Air Promotions Intern at Fox, she developed promotional materials and contributed to campaigns that enhanced viewer ratings across various film, TV, and sports sectors. Additionally, her time as a Membership Research Intern at The Recording Academy allowed her to engage with industry professionals, helping her to establish a substantial network within the music world.
Education and Achievements
Alyssa completed her undergraduate education at Pepperdine University, where she pursued a double Bachelor's Degree in Media Production and Integrated Marketing Communication. With her academic journey culminating in 2016, Alyssa enriched her knowledge base of marketing principles while also embracing the creative aspects of media production.
Throughout her time at Pepperdine, she was actively involved in a variety of organizations that contributed to her learning and growth. Notably, she served as the Station Manager at KWVS Pepperdine, overseeing the station's operations while gaining practical experience in radio promotions and marketing. Additionally, Alyssa was the Social, Cultural, and Sports Coordinator for the Buenos Aires Program, which enhanced her international perspective on marketing strategies in diverse cultural settings.
Achievements
Alyssa has consistently demonstrated her commitment to excellence and professionalism in all her endeavors. Her proactive nature and optimistic outlook have made her a valuable asset to any team. Whether managing comprehensive marketing campaigns at major entertainment companies or facilitating promotional efforts within academic settings, Alyssa’s work ethic is deeply rooted in a principle she passionately embodies: "Whatever you do, work at it with all your heart, as for the Lord, and not for men" (Colossians 3:23). This philosophy not only reflects her dedication to her career but also highlights her integrity and commitment to making a positive impact in her industry.
