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Alyssa Zeisler

VP of Product Management | Product Strategy | Former Dow Jones, The Wall Street Journal, The Financial Times

Alyssa Zeisler is a results-driven and strategic product management executive with a strong track record of propelling revenue growth and delivering innovative product solutions through cross-functional collaboration. Currently serving as the Vice President of Product at Hallmark Media, she is passionate about bringing joy and connection to users by leading the development of engaging entertainment experiences. With a background in leading subscription and strategic initiatives product teams at Dow Jones, Alyssa has overseen the development of end-to-end subscription journeys, partnerships, personalization, affiliate revenue, and the expansion of audio/video experiences across The Wall Street Journal, MarketWatch, and Barron's. She has a proven history of successfully launching digital experiences and product offerings while building high-performing teams. Alyssa's earlier role involved directing The Wall Street Journal's R&D team, where she leveraged emerging technologies like AI/ML for ambitious journalism projects, resulting in esteemed journalism awards and efficiency gains. Her expertise lies in driving tangible results, fostering innovation, and using technology to deliver exceptional user experiences.

Alyssa Zeisler
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Location

Los Angeles, California, United States