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Amanda Aldinger

Founder and CEO of Antonym

Amanda Aldinger is the Founder and CEO of Antonym, a voice strategy and copywriting studio that specializes in working with high-profile beauty, fashion, and lifestyle brands.12 Here are some key details about her:

Professional Background

Amanda has a diverse background that led her to founding Antonym:

  • She began her career as an actress, which gave her experience in developing diverse voices and rich backstories.1
  • She received a Master's in Arts Journalism from the School of the Art Institute of Chicago, focusing on fashion history.1
  • Amanda worked as a journalist in Chicago before moving to New York City.1
  • At M·A·C Cosmetics, she served as Editorial Director for nearly 7 years, crafting stories and content for numerous product launches.12

Founding Antonym

In 2019, Amanda founded Antonym to offer comprehensive brand voice and copywriting services.2 The studio provides:

  • Brand and voice identity strategy
  • Product and brand naming
  • Website copywriting
  • Content creation and social copy
  • Marketing collateral
  • Copywriting workshops and training

Antonym has worked with notable clients such as Pat McGrath Labs, Bobbi Brown, MAC Cosmetics, Art Basel, PepsiCo, and many others.2

Personal Details

  • Amanda lives in Brooklyn with her husband Matt and their poodle, Tilda (named after Tilda Swinton).1
  • She enjoys reading, practicing vinyasa yoga, and marathon training.1
  • Amanda and her husband have a goal to hike every national park in America.1

Amanda Aldinger has built a career focused on storytelling and brand voice strategy, leveraging her diverse experiences in acting, journalism, and corporate roles to create a unique approach to brand communication.

Highlights

Jun 14 · youtube.com
The Art of the Authentic Brand Voice with Amanda Aldinger - YouTube
The Art of the Authentic Brand Voice with Amanda Aldinger - YouTube
She's mastered brand voice. Here's her advice for you.
She's mastered brand voice. Here's her advice for you.

Related Questions

What inspired Amanda Aldinger to transition from acting to copywriting?
How did Amanda's experience at M·A·C Cosmetics influence her approach at Antonym?
What are some notable projects Amanda has led at Antonym?
How does Amanda's background in journalism contribute to her brand voice strategy?
What makes Antonym's approach to brand voice strategy unique?
Amanda Aldinger
Amanda Aldinger, photo 1
Amanda Aldinger, photo 2
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Experience

Founder, CEO at Antonym since 2019
Director of Editorial at MAC Cosmetics, October 2011 - April 2017

Education

Master of Arts in New Arts Journalism from The School of the Art Institute of Chicago; Bachelor of Arts in Theatre from Loyola University Chicago; Certified Health Coach from Institute for Integrative Nutrition

Location

New York, New York, United States