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Amanda Bailey

Vice President Global Analytics at Activision

Amanda Bailey is a thought leader specializing in delivering data-driven insights for informed decision-making, innovation, enhanced customer experiences, and improved business outcomes aligned with strategic goals. She holds a Master of Science in Hospitality Management and Marketing with a strong academic record and a Bachelor of Arts in Art History, Advertising & Marketing.

Amanda's career spans various esteemed organizations, including her current role as Vice President Global Analytics at Activision. Previously, she served as Senior Director heading Business, Advanced, and Consumer Analytics at Activision. Prior to that, she held senior positions in Database Marketing at Beachbody and DIRECTV, with experience in retention marketing, analytics, events marketing, and management.

Her professional journey includes roles in strategic marketing, business development, marketing research, and management at renowned entities like ClubCorp, Top of Mind Marketing, The Venetian & The Palazzo Resort Hotel Casinos, and Casino Food and Beverage Solutions. Amanda's background also features experience in marketing management and product assurance at Kelly Services, demonstrating her diverse skill set in various industries.

With a focus on leveraging data for strategic insights and decision-making, Amanda Bailey's expertise and leadership have made her a valuable asset to organizations aiming to optimize their customer experiences and drive business growth.

Amanda Bailey
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Location

Santa Monica, California, United States