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Amanda Betsold

AdTech Partnerships at Amazon

Amanda Betsold is a seasoned professional with an impressive background in ad tech partnerships, media investment, and programmatic advertising.

At Amazon, Amanda spearheaded ad tech stack partnerships with Fortune 100 clients in the CPG sector, collaborating with MarTech stakeholders to optimize data utilization and implement cutting-edge solutions.

With over 15 years of experience, Amanda has led media investment efforts for more than 50 clients across multiple agencies, notably developing iCrossing's Programmatic practice from scratch, resulting in a substantial revenue increase.

Apart from her professional achievements, Amanda has also been involved in philanthropic endeavors, such as volunteering in Kenya and founding the Do Better Initiative, where she climbs the Seven Summits to raise funds for charity.

Amanda holds a Bachelor of Commerce degree from the University of Virginia and has been associated with renowned organizations like Amazon, iCrossing, and Universal McCann throughout her career.

Highlights

May 6 · AdExchanger
The Adventurous Life Of ICrossing's Amanda Betsold - AdExchanger
Jul 27 · Digiday
The rise of self-service in ad tech - Digiday
Amanda Betsold
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Location

Boulder, Colorado, United States