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Amanda Breckenridge, CPCC

Executive Coach | Startup Advisor | Yard Farmer | Formerly @yelp @twitter @change.org @linkedin

Amanda Breckenridge, CPCC is an experienced executive coach and the founder of Breckenridge Coaching & Advising.1 She specializes in coaching founders, CEOs, and senior executives, having worked with over 100 such clients since 2019.1

As a Certified Professional Co-Active Coach (CPCC), Breckenridge focuses on helping leaders harness the mind-brain-body connection to enhance their performance and well-being.2 Her coaching approach emphasizes the importance of moving beyond purely cognitive strategies and integrating physical and emotional aspects for more effective leadership.2

Breckenridge is particularly adept at working with leaders in high-pressure environments, such as startup founders. She understands the unique challenges of leading a startup, comparing it to a high-stakes game that requires both strategic thinking and emotional resilience.3

Her expertise extends to various aspects of leadership development, including:

  1. Navigating different stages of a company's lifecycle
  2. Addressing the "Performance Paradox"
  3. Helping leaders reconnect with their sense of purpose and vitality in both personal and professional spheres

Breckenridge regularly shares insights on leadership, personal development, and coaching through her LinkedIn posts. Her content often explores topics such as creativity in early-stage leadership, performance optimization, and maintaining engagement in one's career.456

With her background in coaching and her focus on holistic leadership development, Amanda Breckenridge has established herself as a trusted advisor for executives seeking to enhance their leadership capabilities and navigate the complex challenges of modern business environments.

Highlights

Aug 28 · linkedin

Leading a startup is like playing a high-stakes game of cards.

You’re dealt your hand and as the game unfolds, you’re constantly strategizing, making real-time decisions, and hoping to play the right card at the right time. It’s exciting, and let’s be honest, sometimes overwhelming and stressful.

The way you lead is influenced by the face cards you hold. Whether it’s the King’s authority, the Queen’s compassion, or the Jack’s diplomacy—each card represents a set of strengths, risks, and opportunities.

Here’s the secret: While you might identify with one archetype, the most effective leaders know they hold multiple face cards and must discern when to play each one to lead successfully.

I break down the three powerful face cards I see most often in my coaching practice: the King of Spades, Queen of Hearts, and Jack of Clubs.

Head over to the Leading Forward Substack to learn how to play your cards right.

Aug 22 · linkedin

Here’s a quick win when you’re feeling disconnected from what truly matters.

Realign your actions with your core values, cut through the noise, and enhance your productivity with this journaling exercise:

Set Up: Open your journal each day and draw a large “X” across a new page to create four core areas: Belief, Purpose, Action, and Service.

Record: In each area, write down the current status, goals and intentions, and progress.

Reflect: Think about any changes needed to better align with your values.

This practice not only clarifies your priorities but also strengthens your commitment to leading with integrity.

To learn more about the integration points of Belief, Purpose, Action, go to link in comments.

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Amanda Breckenridge, CPCC
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Location

San Francisco Bay Area