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Amanda Curtis
CoFounder & CEO N.A.bld + Nineteenth Amendment Forbes 30 Under 30 + NRF's Person Changing Retail's Future
AMANDA CURTIS is a tech and fashion entrepreneur based in Boston, Massachusetts. She is the CEO and CoFounder of N.A.bld (pronounced "enabled"), a company that uses automation, machine learning, and quick-turn domestic production partners to disrupt apparel manufacturing.1 N.A.bld's on-demand production software enables inventory-free retailing of apparel, shortening manufacturing time from 6 months to 4 weeks or less.1
Curtis has an impressive background in fashion and entrepreneurship:
Career Highlights
- CEO and CoFounder of N.A.bld from September 2019 to February 20231
- CEO and CoFounder of Nineteenth Amendment, a sustainable marketplace for made-on-demand fashion, from April 2013 to February 20231
- Currently serves as the CEO and CoFounder of The Good Witch of Salem1
Recognition
- Named in Forbes 30 Under 30 for Retail & Ecommerce in 20161
- Recognized as one of NRF's Top 25 People Shaping Retail's Future in 20181
- Selected for Apparel Magazine's 30 Under 30 in December 20161
Education
- Studied Fashion Design at Parsons School of Design1
- Holds a BS in Communication and Media Studies from Boston University1
Curtis has a diverse skill set spanning tech, fashion, business development, and design. Her work focuses on creating sustainable and innovative solutions in the fashion industry, particularly through the use of technology to streamline production processes and reduce waste.
Highlights
I’m taking flight!
This past year, I had the privilege to choose to be the primary caregiver for my two young children while overseeing a transition to a new home. This role brought more personal growth, understanding, patience, and wisdom than I could have achieved in ten years professionally, as anyone who has had the once-in-a-lifetime opportunity knows. Through my own research and first-hand experience I’ve learned how formative these early childhood years are, and how a nurturing environment combined with a bit of magic creates the opportunity to positively shape the next generation. It’s kismet that exactly one year ago my professional experience in experiential retail coincided with my personal interests in childhood development and self-care and growth when I discovered The Good Witch of Salem, a brand that I believe has the power to positively impact the future of the world. I’ve seen many impressive brands over the course of my career (over 3,000 globally!) but the magic that I witnessed with The Good Witch of Salem was transformative in refining my mission to create even more positive impact.
The brilliant brainchild of award winning teacher, author, and entrepreneur Ashley Tina, The Good Witch of Salem harnesses the power of social emotional learning, magic, and compassion to elevate learning into a magical experience by communicating the importance of self-growth, self-love, and self-awareness. My sons (ages 2 and 5) are absolutely enchanted by The Good Witch, her story, and her message. I’ve personally witnessed their growth over this year with the tools and the products Ashley has created such as guided meditations, positive affirmations, and books that highlight social and emotional awareness. Every single Good Witch product and experience resonates the message that quite frankly we all need to hear; we are all worthy and our magic is inherent. I am simply bewitched.
As I take flight as Co-Ceo, and Chief Executive Witch (the first ever on LinkedIn!), my intention is to bring The Good Witch’s mission and message to an international audience, and a world that I believe deserves to hear it. Along my professional journey thus far I have met brilliant entrepreneurs, marketers, merchandisers, investors, content creators, and visionaries. If you’re reading this right now you likely fall into one of the above categories! My ask of you, as I embark on this new journey, is if there is an opportunity to work together and to help each other, I’d love to hear from you! My email is: [email protected]
Onward and up, up, upwards!
Amanda Curtis Co-CEO + Chief Executive Witch The Good Witch of Salem
