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Amanda Davis-Taylor
Store Design Director - Global Development & Environmental Evolution - Bath & Body Works - White Barn
Professional Background
Amanda Davis-Taylor, NCIDQ, RDI, is a talented and innovative designer with extensive expertise in retail design and development. Currently serving as the Director of Global Store Development and Standards at Bath & Body Works, Amanda is at the forefront of creating engaging retail environments that resonate with customers. Her impressive career spans over a decade within the L Brands family, where she has played a pivotal role in shaping the design direction and execution of numerous successful retail concepts.
Prior to her current position, Amanda held various influential roles at L Brands, including Director of Global Store Development and Standards for Bath & Body Works/White Barn, and Director of Global Design Development & New Concepts. Her commitment to excellence in design and her keen understanding of consumer preferences have enabled her to drive innovative design solutions that elevate the shopping experience.
Amanda's journey in the retail design field began as a Senior Designer for both Store Design & Construction and Emerging Brands at L Brands. During this time, she demonstrated her ability to blend creativity with functionality, making impactful contributions to the growth and development of several key retail brands. Her experience at L Brands also includes roles such as Design Manager for Innovation & New Concepts, where her design vision helped launch new initiatives that enhanced the brand’s aesthetic appeal.
In addition to her extensive experience at L Brands, Amanda has worked as a Consultant Design Lead at Make Retail and as Creative Director at Touchpoint Retail. Her diverse experiences also include a valuable stint as a board member for the Minneapolis chapter of the Retail Design Institute, contributing her knowledge and insights to the advancement of design within the retail sector.
Education and Achievements
Amanda holds a Bachelor of Fine Arts (BFA) from the Cleveland Institute of Art, where she honed her craft and developed a strong foundation in design principles. She further expanded her expertise through studies at Ursuline College, which helped refine her skills in retail design and project management. Amanda's formal education, combined with her hands-on experience, has been instrumental in her ability to execute high-quality design projects that meet rigorous industry standards.
Achievements
With a career marked by over 15 years of experience in retail design, Amanda Davis-Taylor has gained recognition for her leadership in developing innovative store concepts that not only capture the essence of the brands but also enhance customer engagement and drive sales. Her passion for design, coupled with her ability to understand market dynamics, has led to the successful rollout of several high-profile store openings across various markets.
Through her leadership at Bath & Body Works, Amanda has been instrumental in setting and maintaining global standards for store design, ensuring consistency and quality across all locations. Her strategic vision has contributed to the establishment of Bath & Body Works as a leader in retail, known not only for its products but also for its inviting and immersive shopping environments.
Beyond her professional endeavors, Amanda's commitment to the retail design industry is evident through her active involvement in organizations such as the Retail Design Institute. As a board member, she has had a significant impact on advancing the industry standards and fostering connections among design professionals.
Amanda’s innovative approach to design and her dedication to excellence make her a respected figure in the retail design community. She continuously seeks to push the boundaries of what is possible within the retail space, demonstrating an unwavering commitment to creating unforgettable shopping experiences for customers around the globe.
