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Amanda Dorenberg

President @ COMMB - Technology Lover - Futurist - Public Speaker

Professional Background

Amanda Dorenberg is a distinguished technology and marketing executive who has made significant strides in disrupting traditional industries through the innovative application of new and emerging technologies. Currently, she holds the prestigious position of President at the Canadian Out-of-Home Marketing & Measurement Bureau (COMMB). In this role, Amanda is dedicated to fostering innovative change within the out-of-home (OOH) industry across Canada, focusing on harnessing technology to enhance marketing and measurement practices. Under her leadership, COMMB is at the forefront of driving the collective marketing efforts and industry standards that reflect the dynamic and evolving landscape of advertising.

Amanda's professional journey includes a rich tapestry of positions that underline her versatile expertise in technology, marketing, and product development. Through 2018 to 2020, she served as a Partner and Chief Information Officer at FrontRunner Technologies, a company known for its disruptive tech-first approach within the digital out-of-home (DOOH) industry. Her responsibilities included leading initiatives in growth marketing and product development, emphasizing her commitment to pushing beyond conventional boundaries. Additionally, she has consulted independently in blockchain, artificial intelligence (AI), machine learning (ML), and advertising, showcasing her adaptive skills in a rapidly changing tech environment.

Prior to her tenure at FrontRunner Technologies, Amanda played a pivotal role at OUTFRONT Media, overseeing technology and marketing initiatives as the Vice President. Her experience here spanned various functional departments, including sales and product development, and she was instrumental in the acquisition of Dynamic Outdoor—a pivotal move that allowed her to thrive in a cross-functional role. Amanda's innovative mindset was first put into action during her time at Cieslok Media, where she developed the full brand and marketing strategy for the start-up while building their IT infrastructure and leading the launch of first-to-market mobile and OOH analytics.

Education and Achievements

Amanda's educational background is as impressive as her career history. She graduated high school at the remarkable age of 16, showcasing her early dedication to learning and development. She pursued higher education at Trent University, where she earned a Bachelor of Arts in Marketing, Media, and Communications. This academic foundation was built upon with a specialized education in Computer Programming and Systems Analysis from Loyalist College, equipping her with both technical and marketing expertise.

In 2021, Amanda was honored as a nominee for Canada's Top 40 Under 40, a testament to her significant contributions in her field and her impact on the industry. Her work has reached international audiences through features in leading publications such as Forbes Tech, Wired Magazine, and Technology Headlines. Additionally, Amanda is an active contributor to several esteemed platforms, including Forbes, Entrepreneur, Fast Company, and Rolling Stone, where her insights into technology and marketing offer valuable perspectives on the future of the industry.

Notable Contributions

Amanda Dorenberg's experience in both technology and marketing has led to her being a sought-after leader in her areas of expertise. Throughout her career, she has successfully developed and implemented innovative marketing strategies tailored to the digital landscape, ensuring that the companies she has worked with remain competitive and relevant in a fast-evolving market. Her passion for harnessing new technologies to bring about change is matched by her ability to lead teams to achieve their strategic goals.

In addition to her leadership roles, Amanda has consistently demonstrated her commitment to industry collaboration and development. Her contributions have not only impacted the companies she has worked for but have also influenced the broader advertising landscape through her forward-thinking approach to marketing measurement and the integration of technology. Amanda's strategic insights and innovative solutions have led to exponential growth and long-term success for the businesses she has been a part of.

In summary, Amanda Dorenberg is a trailblazer in the realms of technology and marketing, leveraging her extensive expertise to drive transformative changes in the out-of-home industry. With a solid educational foundation, a plethora of significant career achievements, and a commitment to innovation, Amanda continues to influence the landscape, positioning herself as a leading voice in technology and marketing. Her journey reflects a relentless pursuit of excellence, showcasing how adaptive thinking and a pioneering spirit can lead to groundbreaking achievements in the ever-evolving world of technology and marketing.

Related Questions

How did Amanda Dorenberg leverage her background in deep tech to influence the out-of-home marketing industry?
What innovative strategies has Amanda developed during her presidency at COMMB?
In what ways has Amanda’s work been recognized in publications like Forbes Tech and Wired Magazine?
How did Amanda Dorenberg's experience at OUTFRONT Media shape her career in marketing technology?
What significant changes did Amanda implement at Cieslok Media that contributed to its success?
How does Amanda's educational background in Computer Programming enhance her contributions to marketing technology?
Amanda Dorenberg
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Location

Toronto, Ontario, Canada