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Amanda Fong
Strategic Growth Leader & Executive - Maximising the market impact of leaders and organisations I Coach I Facilitator I Board member
Professional Background
Amanda Fong is a proven and purpose-driven leader whose extensive background in connecting organizations, people, and ideas plays a pivotal role in fostering sustainable business growth. With over 15 years of experience, Amanda has worked with scale-ups, mid-sized firms, and global corporations, providing high-impact brand, marketing, go-to-market, and growth strategies. Notably, she has spent a decade immersed in the vibrant business landscape of London, where she honed her skills in partnership, transformation, and culture-building within ambitious companies and teams.
Education and Qualifications
Amanda's educational journey reflects her commitment to building expertise in the areas of leadership and commerce. She earned her Bachelor of Commerce degree, concentrating on Commerce, Marketing, and Economics from esteemed institutions, including Babson College in Boston, United States, and Monash University in Australia. Continuing her professional development, Amanda has completed the Organisational Coaching Level 1 Certification at the Institute of Executive Coaching and Leadership, as well as the Company Directors Course (GAICD) at the Australian Institute of Company Directors. These credentials underscore her dedication to effective leadership and sound governance practices.
Achievements and Contributions
Throughout her career, Amanda has taken on numerous leadership roles, highlights of which include serving as the Director at Intent Advisory, where she provides strategic insights and guidance to enhance organizational performance. Her previous role as a Board Member at IABC Victoria allowed her to influence communications best practices within the industry.
Amanda's tenure as a Strategic Advisor and former Director at Build-Apps showcased her ability to advise burgeoning startups, illuminating her passion for helping new businesses thrive. Additionally, her contributions to SBE Australia as an Advisor to the SBE Global cohort exemplify her commitment to empowering women in business.
Her extensive experience in marketing is marked by significant positions, including her role as Group Director of Brand and Clients at Urbis, where she led initiatives that shaped brand identity and client engagement. Amanda's expertise in communications is further highlighted by her previous roles as Communications Manager at PPB Advisory and Corporate Communications Manager/Associate Director at Intermediate Capital Group PLC. She also served as Global Marketing Manager for the Private Equity and M&A Practice at Marsh Inc, where her strategic insights helped drive growth in key sectors.
Regarded as an authentic leader and excellent communicator, Amanda excels in building trust and rapport with diverse stakeholders. Her diplomatic approach allows her to navigate complex and strategically significant issues with energy and effectiveness, making her a valuable asset in any organizational setting.
