Suggestions
Amanda Gilmer
MD - Telemarketing - Lead Generation - Appointment Making - Integrated Campaigns - Data Profiling & Research
Professional Background
Amanda Gilmer is an accomplished figure in the marketing and sales industry with over 25 years of experience. She established Chord UK Ltd in March 2001, a dynamic company focused on delivering exceptional telemarketing and research services. Under Amanda's leadership, Chord has evolved from its initial focus on small and medium-sized enterprises (SMEs) to becoming a trusted partner for a wide range of clients, including public sector organizations, not-for-profits, and private enterprises.
Before founding Chord, Amanda honed her skills in the newspaper advertising sector, where she managed a substantial team of 45 professionals for 13 years. Her experience in this competitive environment laid the groundwork for her entrepreneurial endeavor, as she later ran a successful sales agency for a decade. This agency specialized in promoting client products throughout the UK, utilizing exhibitions and a dedicated field sales team to ensure effective outreach and engagement.
From its inception, Amanda has focused on enhancing Chord's capabilities to provide tailored services for government and European Union-funded business support campaigns. This strategic focus has allowed Chord to partner with significant entities, including UK Trade & Investment, Enterprise Europe Network, and the Manufacturing Advisory Service, thereby contributing to various initiatives like international trade, manufacturing, and apprenticeships.
In addition to expanding service offerings, Amanda has spearheaded quality and performance improvement initiatives at Chord, resulting in esteemed accreditations such as ISO9001 and Investors in People. These recognitions underscore the company's commitment to delivering high-quality services while fostering a supportive work environment.
In the last three years, Amanda has channeled her efforts into developing powerful processes and training programs within Chord, particularly aimed at Membership Organizations and Associations. Thanks to her insights and strategic direction, the company has successfully rolled out member acquisition, renewal, and retention campaigns, becoming a vital resource for key clients such as the British Medical Association (BMA), British Veterinary Association (BVA), Royal College of General Practitioners (RCGP), and Royal College of Nursing (RCN).
Education and Achievements
Amanda began her educational journey at Frome Grammar School, where she laid the foundation for her future career in marketing and sales. Her academic background paved the way for her robust understanding of both fundamental business concepts and specialized marketing techniques.
Throughout her career, Amanda has been dedicated to continuous improvement, both personally and professionally. By focusing on quality management and employee development, she has fostered a culture of excellence at Chord. Her leadership has not only transformed the business into a leading provider of marketing services but has also inspired her team to embrace a mindset of growth and adaptability in an ever-changing market landscape.
Achievements
- Founded Chord UK Ltd, successfully leading it to become an esteemed player in the marketing and communications industry.
- Developed and implemented integral direct and digital marketing campaigns for a diverse clientele, adapting strategies to meet the unique needs of public sector organizations and membership bodies.
- Led Chord to obtain significant quality accreditations, including ISO9001 and Investors in People, enhancing the company's reputation and operational standards.
- Pioneered initiatives to support government and EU-funded business support campaigns, amplifying Chord's impact within international trade, manufacturing, and workforce development sectors.
- Established and enhanced strategic partnerships with prominent organizations such as UK Trade & Investment, demonstrating her capability to deliver results and drive performance.
- Focused on enhancing processes for Membership Organizations, leading to successful member engagement campaigns for key associations, showcasing the effectiveness of targeted marketing strategies.
Conclusion
Amanda Gilmer's extensive experience, combined with her passion for developing innovative marketing solutions, positions her as a leader in the industry. With a commitment to quality and performance, she continues to influence and shape the marketing landscape through her work at Chord UK Ltd. Her abilities in managing complex projects and fostering relationships with a wide range of clients underscore her status as a trusted marketing professional.
tags:[
