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Amanda Groves

General Partner at Plus Capital

Amanda Groves is a General Partner at PLUS Capital, a venture capital and advisory firm that specializes in working with high-profile celebrities and athletes. She has been with PLUS Capital since April 2016, where she leads the due diligence team and focuses on structuring, sourcing, and managing investor and client relations.15

Background and Education

Groves began her career in finance at J.P. Morgan, where she worked in the institutional wealth management group from 2013 to 2016. She holds a degree in Business Administration from the University of California, Berkeley, where she was also a Division 1 athlete on the women's soccer team.25

Role at PLUS Capital

At PLUS Capital, Groves advises over 70 celebrity clients, helping them navigate their investment strategies. The firm emphasizes combining financial capital with social influence, focusing on sectors such as health and wellness, sustainability, and the future of work and education. Groves has been instrumental in pairing celebrities with investment opportunities that align with their personal values and interests.35

Recognition

Amanda Groves has been recognized in the Forbes 30 Under 30 list for venture capital in 2019, highlighting her impact in the industry at a young age.26 She is also involved in various philanthropic efforts, serving on the advisory board for Jumpstart and as a board member for the axeALS Foundation, which focuses on ALS research and awareness.5

Overall, Groves is noted for her innovative approach to celebrity investments, advocating for a model where celebrities gain equity in the companies they support, rather than merely endorsing them.34

Highlights

Feb 24 · linkedin

Come join us this summer!!

PLUS Capital is looking to hire a paid MBA intern for Summer 2023. This role will be hybrid remote and in-person out of our office in Venice, CA (candidate will need to be Los Angeles-based for the internship period). Included are more details on our firm and a description of the role is attached.

PLUS Capital is the leading venture capital infrastructure trusted by elite artists, athletes, cultural leaders, and their teams to invest in and build transformative companies that are better for the planet and the beings on it. We provide venture capital and start-up advisory services to more than 75 individuals from film, television, music, sports, and culture; individuals who seek the intersection of profit and purpose through the investment of their financial and social capital.

Our focus is on post-product market fit businesses (typically Series B and later) where the artist or athlete can help accelerate growth through marketing and business development initiatives. Given our stage focus, we are looking for candidates with previous work experience in investment banking, management consulting, private equity, and/or venture capital and strong backgrounds in financial modeling.

If you or someone you know would be a good fit for this internship, you can apply directly through LinkedIn or you can send a resume and short cover letter telling us why you're interested (body of an email is fine) to [email protected] with the subject line "MBA Intern"

Dec 24 · linkedin

Our team at PLUS Capital is second to none. Their relentless hard work, robust diligence, and creativity of thought and structure laid the groundwork for some incredible client partnerships and investments this year. I’m so proud of all that we’ve accomplished together and am honored that The Hollywood Reporter recognized Adam Lilling and me for our team’s work in artist & athlete venture advisory. This is just the beginning!

Related Questions

What inspired Amanda Groves to transition from J.P. Morgan to PLUS Capital?
How does Amanda Groves identify potential investment opportunities for PLUS Capital?
What are some notable success stories Amanda Groves has been involved in at PLUS Capital?
How does Amanda Groves' background in soccer influence her approach to venture capital?
What are the key investment areas that PLUS Capital focuses on?
Amanda Groves
Amanda Groves, photo 1
Amanda Groves, photo 2
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Experience

General Partner at Plus Capital (April 2016 - Present)
Analyst at J.P. Morgan (July 2013 - April 2016)

Education

Business Administration at University of California, Berkeley - Walter A. Haas School of Business; Finance at Università Commerciale 'Luigi Bocconi'; Redwood High School

Location

United States