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Amanda Hawco

Manager, Performance Marketing at Invoice2go & Co-Founder at Trellis

Amanda Hawco is a seasoned marketing professional and entrepreneur based in the Greater Ottawa Metropolitan Area. She co-founded Trellis in July 2019, a company that helps Amazon e-commerce merchants increase their product sales through an easy-to-use ad optimization platform.123

With over 16 years of experience in the marketing industry, Amanda has developed expertise in mobile and web acquisition growth marketing. She has a proven track record of driving strategy, implementation, optimization, and analysis of high-converting acquisition and retargeting campaigns.1

Career Highlights

  • Current Role: Senior SEM Manager at Albert (since May 2023)12
  • Co-Founder: Trellis (July 2019 - Present)12
  • Previous Positions:
    • Staff Manager, Performance Marketing at BILL (July 2022 - April 2023)
    • Sr. Manager, Performance Marketing at Invoice2go (October 2019 - June 2022)
    • Senior Manager, Search Engine Marketing at j2 Global Communications (August 2009 - September 2019)1

Education

Amanda holds a Bachelor of Commerce degree in Marketing from the University of Ottawa, which she completed between 2003 and 2007.12

Expertise

Amanda is known for her data-driven approach to campaign management, which has resulted in high conversion growth, CPA efficiencies, and improvements in overall acquisition KPIs. Her experience spans across various channels, including SEM, Mobile App Campaigns, Paid Social, Affiliate, and Display advertising.1

At Trellis, Amanda plays a crucial role in developing an ad optimization platform that helps Amazon e-commerce merchants increase their product sales by continually optimizing bids, budgets, and keywords to maximize campaign performance.13

Highlights

Aug 12 · gotrellis.com
About Us - Trellis
About Us - Trellis
[PDF] Friends for Life® - Children with Diabetes
Mar 30 · theorg.com
Trellis - Leadership Team | The Org

Related Questions

What inspired Amanda Hawco to co-found Trellis?
How has Amanda's experience in performance marketing influenced her work at Trellis?
What are some key achievements Amanda has accomplished in her career?
How does Trellis optimize ad campaigns for Amazon e-commerce merchants?
What challenges has Amanda faced in her role as a co-founder at Trellis?
Amanda Hawco
Amanda Hawco, photo 1
Amanda Hawco, photo 2
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Location

Ottawa, Canada Area