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Amanda Healy

Leader, Global Campaigns and Digital Marketing, National Speaker

Professional Background

Amanda Healy is a recognized leader in the fields of marketing and digital campaign management, renowned for her ability to connect diverse teams and drive collaboration to achieve mutual success. Her professional journey illustrates her commitment to fostering meaningful relationships and leveraging her extensive marketing expertise to propel organizations towards their growth objectives. Currently, as the Head of Global Campaigns and Digital Marketing at Cisco, Amanda has taken the reins of strategy development and execution for demand generation and customer campaigns focused on accelerating growth in the industrial Internet of Things (IoT) sector. Her leadership extends to managing a talented team of digital marketers and campaign managers dedicated to enhancing online channel performance across multiple platforms, including web, paid search, organic search, social media, blogs, and account-based marketing.

Amanda’s track record is not only confined to a single organization; she has a wealth of experience working in both small startups and large corporations. This has equipped her with a unique understanding of how to operate within varying budget constraints, whether resource-constrained or resource-rich environments. Her expertise is well-rounded, encapsulating not only demand generation but also customer marketing and advocacy, allowing her to drive initiatives that educate and inspire prospects and customers alike.

Education and Achievements

Amanda’s educational background laid a solid foundation for her career in marketing. She earned her Bachelor of Science degree with a major in Marketing and a minor in Information Design and Corporate Communication from Bentley University. Additionally, she furthered her studies at Lorenzo de' Medici, enhancing her knowledge and skill set with a deep dive into the interplay between marketing and communication design. Her formative years at Plymouth South High School provided a diverse educational foundation that supported her growth throughout her academic pursuits.

Throughout her career, Amanda has made significant contributions at various organizations, including TIBCO where she has held several key roles such as Head of Customer Marketing and Senior Marketing Manager for Global Campaigns. Her earlier roles at CA Technologies, which included positions such as Senior Communications Analyst and Associate in the Marketing Rotational Program, helped her hone her marketing communication skills and establish her as a market leader.

In addition to her professional roles, Amanda has been actively engaged in numerous organizations and initiatives that celebrate and empower women in technology. As a Co-Chair of the Board of Advisors for the Women in IoT Center of Excellence at the IoT Community, she advocates for gender inclusivity and aims to break down barriers in the technology space. Her influential voice has been heard at prestigious speaking engagements, including national conferences for women across states such as Massachusetts, California, Texas, and Pennsylvania, further amplifying her impact on the industry.

Notable Achievements

Amanda has continually proven her leadership through her ability to craft and implement scalable marketing strategies that resonate with target audiences. Her initiatives at Cisco IoT led to the establishment of a robust demand function, enabling efficient tracking, measurement, and optimization of campaigns. Under her guidance, her teams have thrived, executing campaigns that not only elevate brand awareness but build meaningful connections with customers.

Amanda’s public speaking engagements reflect her passion for sharing knowledge and best practices within the marketing domain. Her speaking experience spans widely recognized platforms and includes noteworthy brands such as Dell, Bristol Myers Squibb, and Walgreens Boots Alliance. Through these speaking opportunities, she has shared her insights on digital marketing trends, customer engagement strategies, and effective leadership in the marketing landscape.

As a lifelong learner, Amanda is always eager to expand her knowledge and skill set. She thrives on human connection and cherishes opportunities to share ideas and collaborate with like-minded individuals. Beyond her professional pursuits, Amanda is enthusiastic about engaging in discussions that focus on the mutual benefits of collaboration and the collective achievement of goals.

Conclusion

Amanda Healy’s impressive career trajectory illustrates her role as a significant connector in the marketing realm. With her blend of strategic vision, innovative approaches, and genuine enthusiasm for human connection, she continues to redefine the possibilities in global marketing campaigns and customer advocacy. Anyone looking to learn more about Amanda's experiences, aspirations, or insights into the future of digital marketing can easily reach out to her via LinkedIn or email. Her openness to engaging through virtual coffees or quick chats showcases her authentic commitment to building relationships and fostering community in her professional journey.

Related Questions

How did Amanda Healy develop her expertise in digital marketing and campaign management?
In what ways has Amanda Healy influenced the strategies employed at Cisco for digital campaigns?
Can Amanda Healy share insights on her speaking engagements and the impact they have had on her career?
What key lessons has Amanda Healy learned from her roles in both small startups and large organizations?
How does Amanda Healy foster a culture of collaboration among cross-functional teams?
Amanda Healy
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Location

Greater Boston