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Amanda Hicken

Director, Brand Strategy and Integrated Marketing at Pediatric Brain Tumor Foundation

Amanda Hicken is a seasoned digital marketing and communications professional, with over 12 years of experience leading effective campaigns in the industry. She brings a wealth of expertise and leadership to her current role as National Director of Marketing Communications at the Pediatric Brain Tumor Foundation, where she is in charge of developing comprehensive strategies to increase engagement, retention, and revenue. Prior to this, Amanda held a senior marketing manager position at PR Newswire, overseeing social media, demand generation, content marketing, and media and customer relations efforts that drove website traffic and revenue growth.

Amanda holds a Bachelor of Arts degree in Communication and English Literature from La Salle University, and has a diverse professional background that includes experience as a Communications Manager, Public Relations Consultant, Blogger, and Coordinator of Marketing/Public Relations, among others. Throughout her various roles, she has demonstrated proven skills in audience relationship building, media relations, social media management, and email marketing, and has a talent for creating compelling content that resonates with diverse audiences.

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Amanda Hicken
Amanda Hicken, photo 1
Amanda Hicken, photo 2
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Experience

Director, Brand Strategy and Integrated Marketing at Pediatric Brain Tumor Foundation (August 2020 - Present)
Marketing Communications Director at Pediatric Brain Tumor Foundation (November 2016 - July 2020), Senior Marketing Manager, Demand Generation Content Strategy - Blog Lead at Cision (May 2015 - November 2016)

Education

Bachelor of Arts, Dual Degree in Communication and English Literature from La Salle University (2000 - 2004)

Location

Greater Cleveland