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Amanda Hudswell

Head of Marketing and Business Development at Turbine Aeronautics

Professional Background

Amanda Hudswell is a seasoned marketing and communications professional specializing in the tech industry, particularly in the fields of science and technology. With over 20 years of experience, she excels in storytelling, connecting companies with their customers, and developing successful marketing strategies. Currently, Amanda is at the forefront of Turbine Aeronautic's marketing and communications program, focusing on the innovative development of turbine engines for light aircraft and UAVs, primarily targeting the U.S. market.

Throughout her career, Amanda has honed her skills in various roles, including her previous position as Marketing and Communications Manager for the Office of the South Australian Chief Entrepreneur. Her journey has taken her through notable organizations such as TechInSA, BioSA, and the Australian Centre for Plant Functional Genomics (ACPFG). She possesses a wealth of expertise in science communication, event management, and public relations.

In addition to her corporate endeavors, Amanda has successfully transitioned into business development roles, including her work as a Business Development Project Officer for UniSA, where she combined her knowledge of marketing with project management to foster growth and innovation. Before fully committing to the tech sector, Amanda also worked as a Public Relations Officer in a firm that catered to clients in the theatre and arts, demonstrating her versatility and ability to adapt her skills across different domains.

Education and Achievements

Amanda's educational background provides a strong foundation for her multifaceted career. She has completed a Graduate Diploma in Communications (Public Relations) from the University of South Australia, enhancing her expertise in PR, advertising, and applied communication. Furthermore, Amanda holds a Bachelor of Science (B.Sc.) in Psychology and Biology from the University of Adelaide, which enriches her understanding of the scientific aspects of her work and the psychological components of communication strategies.

Some of Amanda's most notable achievements include a remarkable 300% increase in TechInSA's social media presence over just an 18-month period, showcasing her ability to leverage digital platforms for brand growth. She has also managed corporate social media accounts for various employers and has extensive experience in corporate and online communications.

Amanda is highly skilled in developing communication strategies, reputation management, digital and social media, and event management. She has demonstrated a keen talent for writing and editing, crucial for crafting messages that resonate with target audiences. Additionally, she is experienced in all phases of video production, with specific training in Adobe Premiere Pro, and adept in web content management through platforms like WordPress and Craft CMS.

Notable Contributions and Media Relations

Throughout her career, Amanda has built strong media relationships, which have been instrumental in achieving significant media coverage for her clients. She has managed public relations efforts for organizations like TechInSA and ACPFG, leading to successful feature segments on prominent programs such as Catalyst, Landline, and Scope. Her keen eye for identifying newsworthy stories led to an internationally significant coverage resulting in a front-page feature in The Advertiser, further elevating her profile in the industry.

Amanda is also proficient in using Adobe suite products, including InDesign, which complements her ability to create eye-catching marketing materials and communications. Her capacity to connect with diverse audiences through various channels has established her reputation as a reliable and talented marketing and communications expert in tech and beyond.

Related Questions

How did Amanda Hudswell develop her expertise in tech and science communication?
What strategies does Amanda Hudswell implement to connect tech companies with their customers effectively?
In what ways has Amanda contributed to the growth of social media presence in the organizations she has worked with?
How has Amanda's educational background in science influenced her communication strategies in technology?
What are some key achievements that have defined Amanda Hudswell's career in marketing and communications?
Amanda Hudswell
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Location

Adelaide, South Australia, Australia