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Amanda Kleha
Advising startups on go-to-market strategy
Amanda Kleha is an accomplished go-to-market Executive and Advisor with a strong passion for brand building, marketing, user experience, customer service, funnel metrics, pricing and packaging, talent mentoring, and the convergence of self-service and enterprise sales.
She holds an MBA from Yale School of Management and a BA in Business Administration from the University of Washington.
Having served in various key roles, Amanda has an extensive professional background. She has been a Board Member at Common Room, Advisor at Freelance, Chief Customer Officer at Figma, Advisor at Airtable, SVP Marketing & Sales at Zendesk, Product Marketing Manager at Google, Summer Intern at Wildlife Conservation Society, and IT Project Manager at Agilent Technologies.
Highlights
I’m in the mode of trying lots of things and thinking about offering a short course on GTM learnings or career topics. If you might be interested, I’d love to hear your feedback on topics in this short survey. https://lnkd.in/gsdJS63W
Exciting update to share. Starting today, I'm available on Intro to help startup founders. Looking for a go-to-market strategy for your startup?
As the former Chief Customer Officer at Figma, I had the privilege of building and leading the marketing, sales, and support teams responsible for the way Figma took collaborative design tools to market. In my 5 years with Figma and my 7 years with Zendesk, I hired and managed teams of over 300+, helped take a company public, navigated a regulatory process, and determined what was required to grow from $1M to $500M.
I’m excited to open a few slots on Intro each week to be your personal business advisor. Let’s chat for advice on:
- Building & scaling enduring companies
- Creating your go-to-market strategy
- Hiring and building a go-to-market team
- Maximizing retention - Fostering community and brand loyalty - Balancing PLG with Enterprise needs - Scaling marketing and sales - Structuring competitive pricing models
Honored to be on Intro alongside world-class experts like Ralph Loura (3x CIO, Ex: HP, Clorox, & Symbol Tech) & Elizabeth von der Goltz (CEO, Chief Fashion and Merchandising Officer at Farfetch).
Want to hop on a 15-min call this week? Book me here: intro.co/amandakleha
