Sign In

Amanda Levine

Providing guidance and expertise at the point where brand marketing & pop culture intersect.

Amanda D. Levine is an experienced marketer specializing in entertainment partnerships, with a focus on music, IP, licensing, celebrity, and brand partnerships.1 She currently serves as the Senior Director of Culture Marketing at Platinum Rye Entertainment, a division of TMA, an Omnicom agency based in Dallas.34

With over 15 years of experience, Levine has worked with Fortune 500 brands and their agency partners to identify the best uses of celebrity, influencer, music, and intellectual property for creative marketing campaigns.1 She is known for her expertise in brand integration and her ability to create attention-grabbing, multi-platform sponsorships and partnerships.2

Levine's career spans various sectors of the entertainment and marketing industries. She spent 12 years in the music industry, working for companies such as Atlantic Records, Jive Records, and Wind-Up Records. She then transitioned to marketing roles at GMR Marketing and Colangelo Synergy Marketing, as well as working in media at Billboard.2

In 2012, Levine founded Ruler Branded Entertainment (RBE), where she serves as CEO.2 She is also involved in managing large accounts for companies like Gap, Amazon, and P&G, focusing on streamlining internal workflows and exploring deeper relationships to solve business challenges.1

Levine graduated from the University of Wisconsin-Madison with a B.A. in Communication Arts (Film, TV, Radio) and Women's Studies.1 In her free time, she enjoys attending concerts, visiting art museums, volunteering, photography, and traveling.1

Highlights

Aug 20 · linkedin

I want to thank everyone who has reached out to me on LinkedIn, emails, calls and texts for my latest work update! I’m truly appreciative of all the talented people in the many different lines of work that I’ve had the pleasure of crossing paths with and being part of some really amazing projects. It’s a unique cross-section of industries I sit in, which makes this recognition all the more special to me.

For those of you I haven’t worked with yet, I hope we get the pleasure to do so very soon!

As I reflect over 15 years (!!) of working, I’d love to share some advice I’ve received over time from all the wonderful people I’ve met and what keeps me going even when things get frustrating and tough. (Because they always do!)

💡Stay curious - our world is constantly evolving. Having the desire to keep learning and being a “student” will keep you engaged in the work and hopefully inspired to keep growing and thriving. (At worst, you learn what you don’t like and can explore other things.)

🩷 Stay compassionate - no matter what level you are in your field or how difficult people can be, leading with kindness and compassion has been the moral compass in my professional (and personal) life. In a field where your relationships are critical to your success, this is what I believe keeps your achievements going.

⏩ Pay it forward - we all started somewhere and continue help at every step of the way of our career paths. Pass the ladder down, across or whatever way is needed to lift others up.

🗣️ Advocate for yourself - we live in an ugly world sometimes. No one will fight for you better than you can for yourself. This took a long time for me to learn, but the successes are so much sweeter when you know you did what you could to speak up for what you deserve. And if you don’t feel like you’re being treated the right way, then there will be another place for you elsewhere that supports you.

Aug 7 · linkedin

🎶JOB ALERT🎶

Calling all music lovers, music licensing and supervision specialists!

I’m looking to fill a very special role that will report to yours truly. If you have at least 6-8+ years of music licensing and/or music supervision experience and want to work for a dynamic agency helping brands elevate their creative campaigns with awesome music and love the art of negotiating, we want to hear from you!

Company: TMA (The Marketing Arm) Title: Director, Music Licensing & Supervision Location: NY (preferred), LA (opened). Hybrid schedule: Must work in a TMA office 3 days/week.

Related Questions

What are some of Amanda Levine's most notable projects at Platinum Rye Entertainment?
How did Amanda Levine transition from the music industry to marketing?
What makes Amanda Levine's approach to brand integration unique?
Can you provide examples of successful partnerships Amanda Levine has facilitated?
What are Amanda Levine's key responsibilities as Senior Director of Culture Marketing at Platinum Rye Entertainment?
Amanda Levine
Amanda Levine, photo 1
Amanda Levine, photo 2
Add to my network

Location

New York, New York