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Amanda MacArthur

Co-Founder and Content Director at Lantern

Amanda MacArthur is the Co-Founder and Content Director at Lantern Content Marketing Adventure Company (formerly BuzzFarmers).2 She leads a team of writers, artists, and social media copywriters who develop custom content marketing campaigns for software companies.2 Lantern, founded in 2010, aims to blend creativity, strategy, and measurable results in digital marketing.1 The agency specializes in providing consistent, high-quality content to engage audiences and drive growth, with a focus on SaaS and subscription-based businesses.1

MacArthur's career includes ghostblogging for CEOs, teaching marketing research, and developing marketing workshops, forming the foundation of Lantern's approach to transforming brands into successful publishers through company blogs.2

In addition to her role at Lantern, Amanda is the founder of WickedStuffed.com, where she develops whole food-based ketogenic recipes and has published multiple cookbooks.2 She is also the Senior Editor and Producer for Food Gardening Network, GreenPrints, and RecipeLion magazines, hosting cooking and gardening shows.2

Highlights

Oct 19 · linkedin

Awesome.

Sep 22 · linkedin

Why unique visitors is a vanity metric for your blog, and how effective blog posts are truly measured…https://lnkd.in/euRQfZd

Related Questions

What are some notable projects Amanda MacArthur has led at Lantern?
How did Amanda MacArthur transition from digital publishing to content marketing?
What unique skills does Amanda bring to Lantern's content team?
Can you share examples of Amanda's work in digital publishing?
How does Amanda's background in recipe development influence her content strategy?
Amanda MacArthur
Amanda MacArthur, photo 1
Amanda MacArthur, photo 2
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Location

Springfield, Massachusetts Area