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Amanda McCartney

Director, Audio & Podcast Sales at The New York Times

Professional Background

Amanda McCartney is an esteemed professional in the podcasting industry, boasting over five years of experience as a go-to resource for all things related to audio content. Throughout her career, Amanda has developed a proven track record in driving audio sales, leveraging her expertise to work closely with renowned brands, digital platforms, and direct response agencies to optimize their audio product offerings. Currently serving as the Director of Audio & Podcast Sales at The New York Times, Amanda is at the forefront of the evolving podcast landscape, continually enhancing the reach and impact of premium audio content. Her role involves not only sales but also the intricate positioning and optimization of custom podcasts and measurement strategies, ensuring that every audio initiative yields measurable results and aligns with the overarching goals of her organization.

Having previously held significant roles at prominent media organizations, Amanda's career is marked by her adeptness in navigating the complexities of audio media sales. Prior to her position at The New York Times, she served as the Sales Director at The Slate Group, where she played a pivotal role in developing sales strategies that maximized audience engagement through visionary podcasting initiatives. Before that, Amanda honed her skills as an Account Director at The Huffington Post, where her sales strategies contributed to a notable increase in advertising revenue related to audio products.

Amanda's foundation in sales was laid at The Washington Post, where she achieved distinctions as both National Account Executive for washingtonpost.com and later as National Sales Manager for Washington Post Media. These roles provided her with unparalleled insights into the digital media marketplace, underlining her keen ability to adapt to new technologies and audience trends within the audio landscape. Throughout her various positions, Amanda has cultivated a network of professional relationships that extends throughout the podcast industry and media landscape, reflecting her standing as a trusted authority in audio content sales and strategy.

Education and Achievements

Amanda McCartney’s academic background lays a solid foundation for her successful career in podcasting and media sales. She earned her Bachelor of Arts (BA) at the University of North Carolina at Chapel Hill, where she developed strong analytical and communication skills that would serve her well throughout her professional journey. Following her undergraduate studies, Amanda furthered her education by pursuing a Master of Business Administration (MBA) at Wake Forest University - Babcock Graduate School of Management. This advanced degree not only enhanced her business acumen but also equipped her with strategic insights that prove invaluable in the fast-paced and dynamic world of audio sales.

Throughout her career, Amanda has received recognition for her innovative sales approaches and her commitment to fostering high-quality audio content. Her passion for premium audio content drives her to continuously seek out new opportunities for growth and development, both for herself and the organizations she serves.

As someone who is dedicated to keeping abreast of industry developments, Amanda often engages in professional development opportunities that enhance her understanding of the podcast ecosystem and measurement techniques essential for driving success in audio media. She is regarded within her network as an industry expert, and her insights often contribute to shaping best practices within the podcasting field.

Achievements

Amanda McCartney's achievements within the audio and podcasting sector showcase her ability to adapt and thrive in a constantly evolving media landscape. Not only has she demonstrated her strategic prowess through achieving significant sales growth for audio initiatives at The New York Times, but she has also played a vital role in driving the industry forward by emphasizing the need for high-quality, premium audio content.

Her capacity to position and optimize audio product offerings has been instrumental in helping brands connect with audiences in innovative ways. By introducing custom podcasts and effective measurement strategies, Amanda has helped organizations harness the power of audio storytelling to engage their listeners deeply, further solidifying her reputation as an expert in the field.

In sum, Amanda's experience and passion for audio content make her a vital player in the podcasting industry, positioning her as a leader who continually aims to inspire and innovate in the realm of audio media.

Related Questions

How did Amanda McCartney develop her expertise in audio sales and podcasting?
What innovative strategies has Amanda McCartney implemented to enhance audio product offerings?
How does Amanda McCartney stay current with trends in the podcasting industry?
What are Amanda McCartney's goals for the future of podcast sales at The New York Times?
In what ways have Amanda McCartney's educational experiences at UNC and Wake Forest influenced her career in audio media?
Amanda McCartney
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Location

New York, New York, United States