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Amanda Whichard
VP Product, Vendor Program
Professional Background
Amanda Whichard is a dynamic and results-oriented problem solver with extensive experience in the digital technology sector. Her career spans various leadership roles where she has spearheaded operational rollouts and provided support for various digital initiatives, including loyalty programs, digital ticketing, point of sale (POS) systems, and beacon technology. Amanda’s deep strategic insight into technology has allowed her to work effectively across consumer brands, advertisers, media, and enterprise messaging applications. Her leadership experience encompasses overseeing broad, cross-functional implementations across mobile platforms, demonstrating a strong ability to manage complex projects from inception to completion.
Her tenure in the sports industry, particularly with Major League Baseball (MLB), has been marked by significant contributions to the modernization of digital products and services. Amanda has been at the forefront of operational management, where her teams have launched and supported systems utilized by millions of users globally. Her role as Vice President of Product Development at MLB highlights her commitment to innovation and excellence, as she leads the charge in developing high-quality products that enhance user experience and business performance.
Education and Achievements
Amanda began her academic journey at The University of New Mexico and continued her studies at the University of Rhode Island. Her educational background laid the groundwork for her successful career in technology and product operations.
While pursuing her career, Amanda has consistently strived for excellence in her roles, garnering recognition for her strategic implementations and her ability to drive results. Her operational expertise extends beyond just product launch; it includes managing teams effectively and maintaining control over budgets, schedules, and deliverables. As a former Board Member at Major League Baseball Charities Inc. and exploring paths, Amanda’s commitment to community and organizational development is evident.
Notable Achievements
Throughout her career, Amanda has successfully managed cross-functional teams to achieve critical business objectives. As a leader in product operations at Major League Baseball, Amanda has played a pivotal role in revolutionizing the user engagement experience through innovative mobile solutions and strategic partnerships. Her work with mBlox, where she held multiple positions from Site Director to Head of Strategic Partnerships, solidified her reputation as a proficient relationship manager skilled in developing partnerships that foster business growth and user retention.
Amanda’s expertise in mobile performance media and engagement has advanced her organizations, leading them to successfully scale their infrastructure to meet growing user demands. Her specialty in conflict resolution and relationship management has allowed her to create lasting partnerships that enhance brand visibility and market reach. By implementing new technologies, Amanda has ensured that her teams remain at the cutting edge of digital innovation, paving the way for future advancements in the industry.
