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Amanda Parkin
Manager, Customer Research at Rapid7
Professional Background
Amanda Parkin is a dedicated researcher at Rapid7, where she serves as the Manager of Customer Research. With an extensive background in user experience and customer advocacy, she excels at understanding and representing the user's perspective in various projects and initiatives. Throughout her career at Rapid7, Amanda has held several influential positions, including Lead Customer Researcher, Senior User Experience Researcher, and User Experience Researcher. Her journey in the tech industry showcases her commitment to enhancing user experiences through insightful research and data-driven strategies.
Before joining Rapid7, Amanda honed her skills in user experience research and design at athenahealth, where she served as a User Research & Experience Designer. Her role involved collaborating with cross-functional teams to deliver a user-centered approach to product development. Additionally, Amanda has an impressive foundation in marketing, having completed various internships, including positions at Adobe, Neolane, and Building Engines, Inc., where she gained valuable insights into customer behavior and market trends.
Amanda's experiences extend beyond tech, as she also worked as a Project Manager at Worcester County Memorial Park, coordinating efforts to improve community outreach and engagement. This diverse background enables her to approach user research with a holistic perspective, considering various aspects that influence the user journey.
Education and Achievements
Amanda Parkin is a distinguished graduate of Bentley University, where she earned a Master of Science (MS) in Human Factors in Information Design. This advanced education has equipped her with a deep understanding of how users interact with technology and information. Prior to her graduate studies, Amanda obtained a Bachelor of Science (BS) in Marketing with a concentration in Media, Arts, and Society, also from Bentley University. This dual focus on marketing and human factors allows her to merge technical knowledge with user-centered design principles effectively.
Notable Achievements
Throughout her career, Amanda has demonstrated exceptional leadership and research skills. At Rapid7, her transition from an intern and junior roles to a managerial position illustrates her diligence and capability in driving impactful research initiatives. In her current role, she leverages her expertise to advocate for users while guiding product development with a focus on enhancing user satisfaction and engagement. Amanda's work not only influences product decisions but also aids in creating a culture centered around user advocacy, a critical aspect of successful technology companies today.
