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Amanda Pena
Senior Associate, Growth & Strategy at KPMG US
Professional Background
Amanda Pena is a highly skilled professional with a robust background in advertising, marketing, and strategic partnerships. Currently serving as a Senior Associate in Growth & Strategy at KPMG US, Amanda leverages her expertise and passion for innovation to drive impactful business solutions that foster growth and efficiency for clients. With a foundation rooted in strategic analysis and creative execution, she has a proven track record of successfully developing and managing projects for some of the leading organizations in the industry.
Prior to her role at KPMG, Amanda built an impressive career at BUILT BY GIRLS, where she was instrumental as a Project and Strategic Partnerships Manager. In this position, Amanda crafted partnerships that empowered young women in technology and business, fostering the next generation of female leaders. This passion for advocacy and empowerment illustrates her dedication to creating opportunities for underrepresented groups within the business landscape.
Amanda's career is complemented by her experience as a Commerce Editor and Strategist at HuffPost, one of the most recognized digital media platforms. There, she played a crucial role in strategizing content that resonated with audiences while boosting engagement through innovative online marketing strategies. Her journey began with Odyssey, where she honed her skills in content strategy, emphasizing the importance of storytelling in effective marketing.
Furthermore, Amanda's professional repertoire includes work as a Strategic Marketing Coordinator at CBS Altitude Group, where she executed marketing initiatives that significantly enhanced brand visibility and market position. Her earlier roles, including Strategic Marketing Internships at CBS and Advertising Sales Intern at Seventeen Magazine, provided her with a well-rounded foundation and in-depth understanding of media, advertising, and digital strategy. Amanda’s diverse experiences have uniquely positioned her as a versatile strategist in the marketing landscape, renowned for her innovative thought processes and analytical skills.
Education and Achievements
Amanda's academic journey laid a strong foundation for her professional success. She earned an Advanced Regents Diploma from Suffern Senior High School, prior to pursuing higher education at Pace University, specifically at the Lubin School of Business. Here, she completed her Bachelor of Business Administration (BBA) degree, specializing in Advertising and Integrated Marketing Communications. This educational background equips her with both theoretical knowledge and practical skills essential in today's fast-paced business world, allowing her to effectively navigate the complexities of modern marketing.
Amanda’s commitment to excellence has not gone unnoticed. Her ability to adapt and innovate has led to significant achievements throughout her career. From successful project management to strategic marketing initiatives that have led to measurable results, Amanda exemplifies the qualities of a leader who is not only results-driven but also dedicated to impacting her team and organization positively.
Notable Achievements
Throughout her career, Amanda has achieved numerous milestones that reflect her talent and dedication. Her work at KPMG US has involved leading strategic projects that have contributed to substantial growth, demonstrating her capacity not only as a professional but also as a thought leader in strategic growth initiatives. Her initiatives have helped KPMG in refining its service offerings and enhancing client relationships significantly.
At BUILT BY GIRLS, Amanda's role involved collaboration with various partners, contributing to noteworthy programs that have helped numerous young women access resources and mentorship in the tech industry. This commitment is indicative of her passion for empowerment and creating dignified opportunities for future generations.
Amanda’s strategic mindset has allowed her to excel in content-driven roles at established organizations such as HuffPost and Odyssey. Her contributions resulted in innovative strategies that increased audience engagement, demonstrating the impact of data-informed decision-making in marketing. Her analytical skills, combined with a creative flair, have equipped her to design campaigns that resonate with the target audience while achieving the desired outcomes.
In addition to her professional accolades, Amanda continues to foster her growth through continuous learning and development. She stays abreast of current trends within advertising and marketing, ensuring that she remains at the forefront of the industry. Her passion for applying new technologies and methodologies to enhance marketing strategies makes her an invaluable asset to any team she joins.
In conclusion, Amanda Pena exemplifies the qualities of a modern marketing professional, adept in strategic thinking, project management, and partnership development. Her educational background, coupled with a rich and varied work history, underscores her dedication to driving growth and change in her field. With a commitment to advocacy and empowerment, Amanda continues to inspire those around her while leaving a lasting impact on every organization she contributes to.
