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Amanda Phillips

Associate Director, Digital at Carat USA

Amanda Phillips is a skilled Media Buyer with a rich background in the marketing and advertising sector. She has a solid foundation in programmatic media buying, possessing a comprehensive understanding of Demand Side Platforms, insights, media plan strategy, and team management.

Amanda Phillips pursued her education at Grand Valley State University, attaining a Bachelor of Business Administration (B.B.A.) with a focus on Marketing, and a Bachelor of Arts (B.A.) in Film.

In terms of professional experience, Amanda has held significant roles including Associate Director, Digital Activation at Carat USA, where she contributed to digital strategies and activations. Prior to that, she served at Amnet Programmatic Experts for Dentsu Aegis Network in various roles such as Programmatic Senior Account Manager/Supervisor, Account Manager, and Account Coordinator, showcasing her versatility and expertise in programmatic advertising.

Before venturing into programmatic media, Amanda gained experience at GENPACT where she worked as a Process Developer and held roles of increasing responsibility such as Subject Matter Expert - AdWords and Google Adwords Specialist, honing her skills in digital advertising platforms.

Amanda Phillips's journey reflects a passion for media buying, strategic planning, team leadership, and a strong foundation in marketing, making her a valuable asset in the marketing and advertising industry.

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Location

Detroit Metropolitan Area