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Amanda Ross
Head of Content, Babe
Professional Background
Amanda Ross is a highly regarded professional in the field of digital media, boasting extensive experience as a top-level editor and creative director. Currently serving as the Head of Content at babe.net, Amanda has shown exceptional dedication to overseeing and directing content that resonates with a diverse audience. Her professional journey is characterized by a strong commitment to audience development and digital growth, which she achieves through innovative approaches that interject real voices into women's media. With a deep understanding of the digital landscape, Amanda produces compelling organic and native content that engages readers and builds community.
In addition to her role at babe.net, Amanda has held numerous prestigious positions throughout her career. She was formerly the Assistant Managing Editor at Odyssey, where she helped lead a significant editorial team, focusing on fostering creativity and developing unique content strategies. As the Associate Editor at The Avenue Magazine, she contributed to a publication that emphasizes lifestyle topics, fashion, culture, and personal experiences. Additionally, Amanda's experience as a Contributing Writer and Editorial Intern at Nylon LLC provided her with valuable insights into the dynamic world of digital publishing, allowing her to hone her editorial skills and narrative voice further.
Amanda's experience in editorial roles extends to her time as Editor-In-Chief of the Texas State Chapter at Her Campus Media, where she led content creation efforts that empowered young women to engage with their campus communities. Her editorial prowess was further demonstrated during her internships, including at Austin Monthly Magazine and San Antonio Current, where she gained hands-on experience in lifestyle and news reporting. Throughout her career, she has consistently demonstrated an ability to adapt to the ever-changing demands of digital media.
Education and Achievements
Amanda's educational background laid a firm foundation for her successful career in communications and journalism. She studied at Communications Arts High School, where she cultivated her love for writing and storytelling. Following that, she earned a Bachelor of Science in Geography and Journalism from Texas State University. This unique combination of studies provided her with a broad understanding of both the natural and human elements that shape our world, allowing her storytelling to encompass a wide range of perspectives and insights.
Her academic accomplishments, paired with her hands-on experience, have positioned Amanda as an influential figure in digital content creation. She believes in fostering an inclusive voice within women's media, making it her mission to ensure that different perspectives are uplifted, particularly those that resonate with the everyday experiences of women.
Personal Interests
Outside of her professional endeavors, Amanda has a personal passion for cats, which she often incorporates humor and warmth into her writing. This love for cats exemplifies her approach to content – engaging, relatable, and genuine. Amanda's unique blend of professional expertise and personal interests contributes to her holistic approach to content direction, emphasizing the importance of authenticity in media consumption today.
