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Amanda Schaap
Sales & Marketing Operations Director at Right At School
Professional Background
Amanda Schaap is a detail-oriented and self-managed professional with extensive experience in marketing and analytics, dedicated to advancing organizational mission. Her career reflects a proven track record of success in enhancing operational efficiency and achieving strategic goals, making her a valuable asset in every role she undertakes.
With a diverse background that seamlessly combines marketing operations and financial acumen, Amanda has held key positions that underscore her resourcefulness and ability to manage multiple projects simultaneously. As the Sales & Marketing Operations Director at Right At School, Amanda has effectively utilized her skills to develop and implement strategies that drive growth and align with the organization's objectives. This role highlights her exceptional capabilities in overseeing sales and marketing initiatives that support educational programs for children and their families.
Prior to her current position, Amanda served as the Marketing Operations Department Manager at Lions Clubs International, where she played a pivotal role in enhancing the marketing strategies of the organization. Her analytical skills were particularly beneficial in refining the organization's outreach efforts, promoting community service, and increasing volunteer engagement. Additionally, her previous role as the Marketing Operations & Analytics Manager involved a deep focus on data-driven decision-making, enabling the organization to reach its target audiences effectively and efficiently.
Amanda's professional journey also includes her tenure at Kickboard as the Controller and Head of Human Resources. In this multifaceted role, she successfully managed the financial operations of the company while also overseeing human resources, showcasing her adaptability and understanding of both finance and team dynamics. Her ability to balance these two critical areas of business operations speaks to her comprehensive skill set and commitment to organizational success.
Education and Achievements
Amanda's educational background is grounded in a strong foundation in both finance and communications. She earned her Bachelor of Arts (BA) in Accounting and Finance from Baker College Center for Graduate Studies, where she developed a keen understanding of financial principles and management practices that are essential for any business environment. This rigorous academic training equipped her with the analytical skills necessary to make informed decisions and contribute positively to her professional endeavors.
In addition to her focus on finance, Amanda also studied Communications at Eastern Michigan University. This dual emphasis on both finance and communications allows her to approach marketing strategies with a unique perspective, combining analytical thinking with effective messaging.
Achievements
Throughout her career, Amanda has achieved numerous milestones that highlight her dedication to her roles and the impact of her contributions. For example:
- Successfully led marketing campaigns that resulted in an increase in community participation for various programs at Right At School.
- Developed data analysis processes that significantly improved marketing outreach effectiveness at Lions Clubs International, enhancing community engagement.
- Streamlined financial and human resource operations at Kickboard, leading to increased efficiency and improved departmental communications.
Amanda's ability to navigate the complexities of both marketing and finance has allowed her to make substantial contributions to the organizations she has been a part of, always aligned with the mission to serve the community and promote meaningful engagement.
