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Amanda Shannahan

Global Director, Comms & PR - Money by Afterpay

Professional Background

Amanda Shannahan is an accomplished communications and public relations professional with a wealth of experience spanning over several notable organizations in the financial technology and public relations sectors. Currently, she serves as the Global Director of Communications and Public Relations at Afterpay Money, where she is responsible for shaping the communication strategy and enhancing brand visibility on a global scale. Her expertise in strategic communications has allowed her to effectively navigate the evolving landscape of consumer finance and digital payments, positioning Afterpay as a leader in the industry.

Before joining Afterpay, Amanda held various key positions at UBank, a digital bank in Australia. She initially joined as the Communications Manager, where she played a critical role in developing and executing communication strategies that highlighted UBank's innovative banking solutions. This success led to her promotion to Head of Communications, where she further amplified the bank’s brand presence and strengthened its relationship with customers and stakeholders alike.

Amanda's career also includes an extensive tenure at Pulse Communications, part of OPR, where she progressively ascended through various roles. Serving first as an Account Director and later as Associate Director and Senior Account Director, she demonstrated her strategic acumen by developing impactful media campaigns and delivering outstanding results for a diverse portfolio of clients. Her expertise in managing client relationships and executing effective PR strategies resulted in considerable recognition for both her and her teams.

In addition to her substantial experience at Pulse, Amanda also held the position of Deputy Managing Director, contributing to the agency's growth and reputation as a leader in communications. Moreover, she served as Vice President at Ogilvy Public Relations Worldwide, further enriching her skill set and insights into global public relations practices.

Education and Achievements

Amanda Shannahan holds a Bachelor of Science degree in Journalism from the University of Colorado Boulder. This foundational education has equipped her with the essential writing, storytelling, and critical thinking skills that are vital to her career in communications. Her studies in journalism laid the groundwork for a successful career dedicated to enhancing the narratives of brands and presenting them in the most engaging light.

Throughout her professional journey, Amanda has built an impressive portfolio of achievements that underscore her commitment to excellence in the field of public relations. Her leadership in various roles has not only driven results for her organizations but has also fostered an environment of creativity and collaboration.

Achievements

  1. Global Communications Leadership: As Global Director at Afterpay, Amanda has played an instrumental role in developing a worldwide communications strategy that has significantly elevated the brand's profile.

  2. Strategic Growth at UBank: During her tenure at UBank, Amanda was vital in amplifying the bank's communication efforts, leading to increased customer engagement and brand loyalty.

  3. Development of Effective PR Campaigns: At Pulse Communications, Amanda spearheaded numerous successful PR campaigns that enhanced the visibility of her clients while achieving their strategic goals.

  4. Recognition in Public Relations: Amanda's extensive and varied experience in public relations has positioned her as a respected voice within the industry, serving as a mentor to emerging professionals and contributing to the advancement of best practices in communications.

  5. Expertise in Financial Communications: With her current focus on the fintech sector, Amanda has honed her skills in communicating complex financial products in an accessible manner, showcasing her ability to bridge the gap between technical details and customer understanding.

Through her dedication, innovation, and leadership, Amanda Shannahan continues to make a significant impact in the fields of communications and public relations. Her journey reflects a commitment to driving brand narratives and enhancing stakeholder engagement across diverse industries.

Related Questions

How did Amanda Shannahan develop her expertise in public relations and communications through her various roles?
What specific strategies did Amanda implement to enhance UBank's brand presence during her leadership?
In what ways has Amanda's background in journalism influenced her approach to communications at Afterpay?
What key achievements across her career illustrate Amanda Shannahan's impact in the public relations industry?
How does Amanda Shannahan leverage her experience at Pulse Communications in her current role at Afterpay?
Amanda Shannahan
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Location

Greater Sydney Area