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Amanda Simpson
Global Trends @ TikTok
Amanda Simpson is a prominent figure in the digital marketing and social media landscape, currently serving as the Global Trends Lead at TikTok.12 With her expertise in creative strategy and brand development, Simpson plays a crucial role in shaping the future of content creation and digital trends.
Professional Background
Amanda Simpson has over 8 years of experience in various industries, including beauty, retail, consumer packaged goods (CPG), and entertainment. Her career has focused on creative, brand, and digital strategy, making her well-suited for her current position at TikTok.
Role at TikTok
As the Global Trends Lead at TikTok, Simpson is responsible for:
- Identifying and analyzing emerging trends on the platform
- Providing insights to brands and creators on content strategies
- Contributing to TikTok's annual trend reports
Her work is instrumental in helping brands understand and leverage TikTok's dynamic ecosystem for their marketing efforts.
Thought Leadership
Simpson is actively involved in sharing her expertise through various channels:
- Trend Reports: She played a key role in developing TikTok's "What's Next 2024 Trend Report," which launched in December 2023.3
- Webinars and Events: Amanda frequently participates in industry events, such as Adobe's webinar on "Build Consistent, Multi-Channel Branding with Generative AI," where she shares trend insights and tips.14
- LinkedIn Presence: She maintains an active presence on LinkedIn, sharing valuable insights and updates about TikTok trends and strategies.23
Amanda Simpson's work at TikTok and her contributions to the digital marketing industry make her a respected voice in the field of social media trends and brand strategy.
Highlights
Excited to speak all about TikTok trends tomorrow with Adobe's Lindsay Morris. There's still room, so join via the link below!
https://lnkd.in/d4gk3tcS
Celebrating 4 years at TikTok! 🎉 As evident in my day one picture, starting this job in April 2020 looked very different - not least of which was that I didn’t meet my coworkers (let alone see their legs) for a year+. It’s cliché to say it’s been a wild ride, but let me tell you, it’s never been truer in my case. I’ve been on three different teams, had four managers, had a baby, and transitioned from NA to Global just to name a few circumstances.
One important lesson I’ve learned? Change is not only inevitable, but it also shouldn’t be viewed as negative. The people I’ve worked with, the skillsets I’ve expanded, and the immense organizational growth I’ve beared witness to - because of all these changes - has been unparalleled. Here’s to the last four years of innovation, collaboration, and caffeine-fueled brainstorms. Let’s keep it going! 🚀 #workmilestone #workanniversary #fouryearsstrong
