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Amanda Smith
Digital Advertising Expert and Entrepreneur
Professional Background
Amanda Smith is a highly accomplished Senior Media Buyer with extensive experience and expertise in the marketing and advertising industries. Over the years, Amanda has honed her skills in various areas including Digital Strategy, Negotiation, AdOps, and Sales, establishing herself as a trusted professional in the landscape of digital advertising. Her career reflects a robust understanding of both the creative and analytical aspects of media buying, allowing her to effectively navigate the intricate world of advertising technologies and platforms.
Amanda's journey in media buying began with her foundational role at Integrate.com, where she worked as a Digital Media Buyer and Trading Analyst. This role equipped her with essential skills in data analysis and market research, providing her with insights that proved to be invaluable in her subsequent positions. Following her time at Integrate.com, she transitioned to a series of more challenging roles at Adknowledge, initially serving as a Digital Media Buyer and later advancing to senior positions in Publisher Development and Mobile Media Buying. Amanda’s experience at Adknowledge solidified her reputation as a leader in the mobile advertising sector.
Currently, she leads her own venture, Nested Advertising, where she utilizes her extensive industry knowledge to help clients navigate and succeed in digital marketing campaigns. Amanda's entrepreneurial spirit shines through in her approach to media buying, focusing on innovation and strategic execution to drive results for a diverse portfolio of clients.
Education and Achievements
Amanda attended California State University San Marcos, where she earned her Bachelor of Business Administration (B.B.A.) with a concentration in Marketing Research. Through her academic pursuits, she developed a strong foundation in both theoretical and practical marketing principles, which would guide her professional trajectory in the fast-paced marketing environment.
In addition to her degree, Amanda's career is marked by notable achievements in media buying and advertising. Her strategic negotiation skills have consistently led to improved campaign performance and reduced costs for her clients. Her ability to adapt to new digital advertising trends and technologies has kept her at the forefront of the ever-evolving media landscape, allowing her to deliver cutting-edge solutions. Amanda's commitment to continuous professional development ensures she remains well-versed in the latest digital strategies and tools available in the field.
Achievements
- Successfully led media buying campaigns that exceeded client ROI expectations across various advertising platforms, showcasing her strong analytical skills and market insights.
- Developed innovative digital strategies that integrated emerging digital technologies, resulting in improved brand visibility and audience engagement.
- Expanded Nested Advertising's client base through targeted marketing efforts and a keen understanding of client needs, fostering long-term partnerships within the industry.
- Cultivated a robust network of industry contacts and relationships, which has proven beneficial in securing advantageous negotiations and expanding advertising opportunities for her clients.
