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Amanda J. Thigpen
Brand Development | Integrated Marketing | Digital Experience
Amanda Thigpen is a dedicated professional with a passion for leading teams and creating meaningful connections between brands and consumers. With 5 years of experience in social, digital, product, and integrated marketing, she excels in driving brand success through storytelling rooted in consumer insights.
Amanda holds a Master of Science degree from Cornell University and a Bachelor of Science degree from Montclair State University, showcasing her commitment to academic excellence and continuous learning.
Her professional journey includes roles such as Senior Brand Manager at No7 Beauty Company, where she brings her expertise in brand strategy and marketing planning to the forefront. Prior to that, Amanda contributed significantly as the Manager of Global Brand Strategy & Marketing Planning, Product Marketing Manager, Associate Brand Manager, Innovation, and Associate Manager of Corporate Strategy at Rodan + Fields.
Amanda's diverse experience also extends to the realm of consulting, having served in roles such as Experienced Associate in Management Consulting and Summer Associate at PwC. Her entrepreneurial spirit led her to co-found Mela Moda, where she served as a Content Strategist.
Passionate about blending creativity with analytics, Amanda Thigpen is a dynamic leader who thrives on leveraging consumer insights to build and elevate brands. Her career trajectory exemplifies her dedication to driving strategic brand growth and fostering meaningful brand-consumer relationships.
Highlights
I never post on LinkedIn, ever. The platform is something I am weary of for the personal sharing I enjoy on other social media outlets. However, I woke up today and needed to share my thoughts.
I was extended an offer after 6 of the longest months of my life looking for work after the decision to take a year off and move to an island (yes literally) to pursue creative projects. And this is not at all a boast or a "yay me!" post. It's one to encourage compassion. I'm embarrassed to admit, I used to be one of those people who always had a slight air of judgement (aka projection of my own insecurities) when I knew someone was out of work for a while. Throughout this experience, I have spoken with some of the most impressive, well educated, experienced people I’ve had the privilege to know in my career who were having the same experience.
I remember when I was approaching 3 months, some family members couldn’t believe what was taking so long, that back in their day, getting a job only took a phone call or a coffee. This is not back in the day, this is an entirely different market with entirely different pathways and barriers to entry to secure employment, including an extremely saturated market with exceptional candidates in many industries. Please do not underestimate the difficulty of securing a role right now across all levels, across all industries, we have not seen anything like this since the recession of 2008.
The emotional support of family and friends, the consistent communication from the recruiter (which is not always the case) who supported me in landing the role, the people in my network I hadn't spoken to in years who were willing to provide referrals in an instant - please never underestimate the impact you made during this time. It’s times like these we must show our humanity and what we can do for one another, and most importantly what we can do for ourselves.
If there is absolutely anything I can do to support anyone looking for work, even if just emotional support and connection, please do not hesitate to reach out to me.
We are hiring!
If you have 3-5 years of brand marketing experience in CPG / beauty industry, and you want to work for the #1 premium skincare brand in North America, please send me your resume!
https://lnkd.in/gNMHTyv
