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Amar Doshi

Product Management, User Experience, & Product Marketing Leader

Amar Doshi is the Senior Vice President of Product and User Experience at 6sense, a position he has held since January 2015.1 He is a seasoned product executive with over 20 years of experience in driving product strategy.1

As part of the executive team at 6sense, Amar is responsible for setting and executing the company's product vision.1 His team focuses on product management and user experience for all of 6sense's products.1 6sense offers an AI-powered SaaS solution for marketers and sales teams, specializing in account-based marketing (ABM) at scale.1

Prior to his role at 6sense, Amar held several positions in other companies:

  • Director of Product Marketing & Strategy at Proofpoint (2012-2014)1
  • Founder of Pepshelf (2012-2014)1
  • Senior Manager of Product Management at Symantec (2010-2012)1
  • Various roles at VeriSign, including Senior Manager of Corporate Strategy & Business Development (2007-2010)1

Amar has a strong educational background, including:

  • MBA from the University of California, Berkeley, Haas School of Business (2013-2014)1
  • MS in Electrical & Computer Engineering from UC San Diego (2003-2005)1
  • BS in Electronics & Computer Engineering from Savitribai Phule Pune University (1999-2003)1

He is multilingual, with proficiency in English, Hindi, Gujarati, Marathi, and elementary German.1

Highlights

May 20 · linkedin

This gem came up again this weekend. "There's a tremendous amount of craftsmanship in between a great idea and a great product," as Steve Jobs puts it in this video. Product managers and designers rise to the challenge of synthesizing information, taking the time and patience to explore subtleties of complex concepts, that eventually bring out the customer 'aha' moment. It's never an overnight success. There are no shortcuts.

In this short clip, he makes several powerful points about product management & design that every product/UX professional can reflect on:

  1. People believe that having a really great idea is 90% of the work in the journey to a great product. Its not! It's the craftsmanship involved in executing towards a hypothesis and tweaking along the way.

  2. In turning a great idea into a great product there are several tradeoffs a product leader will need to make, and often the ultimate outcome may be very different from the initial idea.

  3. The process of exploring opportunities & challenges juggling many complex concepts together creates the magic needed for a great product. Sometimes this process involves a bit of tension between a great team, but the outcome can be a beautifully polished product.

"Designing a product is keeping 5,000 concepts in your brain and fitting them all together in new and different ways to get to a great product." - Steve Jobs

Keep building great things!

#product #productmanagement #design #software #leadership

Oct 10 · linkedin

6sense data showed that only 2.8% of visitors on any typical day to B2B websites end up filling a form. And of course some subset of that actually provide real and relevant contact information and not a "Mickey Mouse". Anonymity in most of the buying journey is the default, and valuable solutions for B2B GTM must help customers extract the most value through addressing this challenge.

Last week we announced significant data enhancements to our 6sense Sales Intelligence offering to continue to address the above challenge for sellers - bringing the best of company identification, intent data, firmographic data, technographic data, psychographic data, and contact data together in meaningful ways for this anonymous-by-default world.

We also announced 6sense Conversational Email, a new product being generally available at our 6sense #Breakthrough22 conference in Arizona that makes it possible to automate outreach to prospects using AI-written email that's hyper-personalized using intent and other relevant data, setting up the ability to have automated conversations that can lead to warm introductions and meetings for prospecting teams.

Customers that participated in our Conversational Email beta program reported incredible results that included:

  • 50% reduced deal cycle time (marketing-sourced opps)
  • 1.5x increase in average deal size (marketing-sourced opps)
  • $900K of new pipeline generated in four weeks

Very excited to see the impact this product will have on the greater 6sense customer base! Seeing the best of data, machine learning, and automation coming together with GTM tech.

#ai #data #machinelearning #sales #b2b #automation #email #intelligence #conversationalai #tech #marketing #conversationalemail #launch

Jason Zintak Viral Bajaria Troy Purdue Latané Conant (she/her)Gabriel LimDeepak Anchala Premal Shah Jeannine Crispino Jamie Devereux Mark Ebert Sanjay Kini Paul Gilhooly Elliot Smith Jam Khan

More details in the press release linked in the comments!

Related Questions

What are some of the key achievements Amar Doshi has accomplished at 6sense?
How has Amar Doshi's experience at Proofpoint influenced his role at 6sense?
What specific strategies has Amar Doshi implemented to drive product growth at 6sense?
How does Amar Doshi's background in engineering and business strategy contribute to his role at 6sense?
What are the main challenges Amar Doshi has faced in his career, and how has he overcome them?
Amar Doshi
Amar Doshi, photo 1
Amar Doshi, photo 2
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Location

Sunnyvale, California