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Amber Lantz, MBA

CRM Leader | xPrincess Polly, xDisney, xCapital One

Amber Lantz, MBA, is an experienced leader in CRM with a focus on customer retention and omni-channel strategies. With a proven track record in shaping retention strategies, Amber excels in segmentation, email and SMS marketing, lifecycle marketing, and loyalty initiatives. She applies a customer-first mindset along with analytical and data-driven methodologies to optimize revenue opportunities and achieve brand and commercial objectives. With over a decade of experience, Amber is a self-motivated and result-oriented leader in driving successful CRM initiatives.

Amber pursued her education with a B.A. in International Affairs from James Madison University and a Master of Business Administration (MBA) in International Marketing from Virginia Commonwealth University - School of Business.

Amber Lantz's professional journey includes roles such as being a former GLG Network Member at GLG, CRM Manager at Princess Polly, Senior Email Marketing Manager at DRINKS, Email Marketing, CRM at The Walt Disney Studios, Email Marketing Manager at Stauer, Strategic Marketing Manager at Capital One, Head of Marketing & Ecommerce | Co-Founder at Love This, Digital Marketing at Ten Thousand Villages, International Small Business Consultant at United States Peace Corps, Manager of Volunteer Program at Ten Thousand Villages, and Family Services Coordinator at Habitat for Humanity International.

Amber Lantz, MBA
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Location

Los Angeles Metropolitan Area