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Amber McBenttez

Executive Vice President at National Research Group

Amber McBenttez is a seasoned professional in the entertainment and technology industry with extensive experience in leading research teams and providing strategic insights.

Currently the Executive Vice President at National Research Group (NRG), Amber heads the Streaming and Creator Platform team, focusing on consulting and empowering major platforms in a competitive marketplace.

With a background in Bachelor of Arts in Sociology and Spanish from UCLA, Amber McBenttez has held various leadership roles at NRG and Nielsen Company, showcasing her intellectual curiosity, entrepreneurial spirit, and expertise in brand studies, messaging, pricing, market sizing, and segmentation.

Amber takes pride in nurturing a team of skilled researchers and consultants who deliver forward-thinking guidance to clients, aligning with their objectives for success.

In addition to her professional endeavors, Amber has a diverse background that includes coaching at the Sunshine Volleyball Club and being part of the UCLA Women's Volleyball Team.

Amber McBenttez
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Location

Los Angeles, California, United States