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Amelie Boucher
VP Product Design, D-EDGE (Accor Group)
Professional Background
Amelie Boucher is a distinguished design leader with over 15 years of rich experience across both B2B and B2C industries. Her impressive career has seen her hold a variety of influential roles across notable organizations, showcasing her talents in product design, user experience, and ergonomics. Currently the Vice President of Product Design at D-EDGE Hospitality Solutions, Amelie has been at the forefront of innovation and design excellence, driving critical strategies that enhance user engagement and support business growth. Her leadership has been instrumental in aligning design thinking with business objectives, thereby ensuring that user experience is seamlessly integrated into product development processes.
Before stepping into her current role, Amelie was the founder of Ergolab, a venture dedicated to enhancing user experience through ergonomics and design strategies. Her previous experience also includes having served as the Head of Design and UX Coach at L'UX sur le gâteau, where she nurtured budding UX talent while instilling best practices in design thinking. Her extensive leadership journey continued as the Directrice UX & Design at Viadeo, where she further honed her skills in managing user interfaces and improving overall user satisfaction.
Beyond her corporate roles, Amelie has contributed her knowledge to academia, serving as a Professor of Ergonomie at École Centrale de Lille. Here, she shared her insights into ergonomics and the importance of user-centered design with the next generation of designers. Amelie has also played a pivotal role at Accenture Interactive as the Directrice Ergonomie & UX, directing significant projects that integrated user experience principles into large-scale design initiatives.
Amelie's experience is complemented by her tenure as a consultant and her academic research. She has authored important texts in the fields of ergonomics and UX design for Editions Eyrolles, providing a bridge between theory and practical application. Her prior research roles, including a project in cognitive psychology and ergonomics at Orange and a position as a research associate at the Laboratory of Experimental Psychology at Université Rennes 2, reflect her commitment to advancing knowledge in her field and applying it to real-world challenges.
Education and Achievements
Amelie Boucher's solid academic foundation laid the groundwork for her successful career in design and user experience. She began her studies in psychology at Université de Nantes, where she earned her DEUG and Licence degrees. Building on this knowledge, she pursued further education in cognitive psychology at Université Rennes 2, completing her Maîtrise. Amelie's academic journey culminated with a DESS in Ergonomie from Université Paris Descartes, equipping her with a blend of psychological insight and practical expertise in ergonomics that has been invaluable throughout her career.
Her commitment to lifelong learning and sharing knowledge remains a hallmark of her professional journey. As a speaker and writer, Amelie passionately imparts her understanding of design and ergonomics, helping others navigate the complex landscape of user experience. Her role as an author for Editions Eyrolles highlights her dedication to the dissemination of knowledge and best practices in ergonomics and UX design. Amelie’s contributions to the field are significant, with her insights helping shape contemporary approaches to user design and experience.
Notable Achievements
Among Amelie Boucher's notable achievements, her successful leadership at D-EDGE Hospitality Solutions stands as a testament to her ability to marry strategic vision with innovative design. During her tenure, she has been pivotal in launching successful products that meet the evolving needs of the hospitality industry. Amelie's unique approach incorporates the principles of ergonomics, ensuring that design solutions are not only aesthetically pleasing but also functionally superior and user-friendly.
As the founder of Ergolab, Amelie's entrepreneurial spirit has allowed her to push boundaries within the field of user experience, cultivating a deep understanding of user needs and translating them into actionable design solutions. Her experience at Viadeo and Accenture Interactive has further solidified her reputation as a leader capable of transforming user experience into a driving force for business success.
In academia, her role at École Centrale de Lille signifies her commitment to education and mentoring emerging designers, fostering a new generation of professionals who will continue to shape the future of design. Amelie’s work aligns with the current trends in UX design, emphasizing the importance of understanding user behavior and integrating this understanding into product development initiatives.
Amelie Boucher is not just a design leader; she is a catalyst for change in the fields of ergonomics and user experience. Her extensive background, remarkable achievements, and ongoing contributions to education and literature underscore her dedication to the advancement of design and its impact on business and society.
