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Americo de Campos Silva
Consultant @ Shell
Americo de Campos Silva is an experienced marketing and communications professional who has been working at Shell for over 20 years.1 He currently holds the position of Global Head of Integrated Brand & Communications at Shell, which is the world's second largest company in terms of revenue.1
Throughout his career at Shell, Americo has held various roles covering a wide range of responsibilities, including local brand management and social media leadership.1 His experience spans more than 25 years in marketing, with roles at local, regional, and global levels.2
Key Achievements and Responsibilities
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Social Media Strategy: Americo led a significant overhaul of Shell's social media strategy, working with external partners to establish a new vision and roadmap for the company's social media presence.1
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Tech Stack Development: He played a crucial role in developing Shell's current technology stack for marketing communications. This involved creating a global network of key partners across all Shell businesses and audiences, leading to improved efficiency and data harmonization.1
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Global Ad Server Migration: Americo initiated the movement to migrate Shell to a single ad server at a global level about 10 years ago, which has contributed to the company's current streamlined marketing technology infrastructure.1
Education and Thought Leadership
Americo attended Northwestern University's Kellogg School of Management in 2014.3 He has also shared his insights on various aspects of marketing through articles on LinkedIn, discussing topics such as:
- The importance of curiosity in marketing and creativity4
- Maintaining the social aspect of social media marketing5
- Leveraging the power of a global brand for local audiences6
In his role, Americo is responsible for integrated brand communications, focusing on developing brand narratives and storytelling across various formats.7 His expertise and engagement in the marketing field have been recognized, as he was listed as one of the most engaged UK marketers on LinkedIn in 2012.8
Highlights
Cannes Lions are back, starting today. Looking forward a busy and recharging week ahead. Very inspiring as usually. If you are around and want to connect let me know. #canneslions2022
Today we launched a new campaign in the UK showing the steps we are taking to help the move to cleaner energy. It features multiple, new and unknown aspects of our business. These are just some the ways in which we are helping the UK move to clean energy, while securing the critical energy needed today. The campaign supports the overall strategy that was just launched and gives visibility to it. Have a look at the detail in the message from the UK Country Chair. https://lnkd.in/eSJ6Mpph?
An incredible team work across so many colleagues, so many agency partners, production, research companies etc. A big THANK YOU for all the hard work. We are live !!! #PoweringProgress #Shell
