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Amit Devani

Director of Insights, EMEA at Parrot Analytics

Amit Devani is a seasoned professional with a strong background in eCommerce and digital business. He holds a Bachelor of Science (BSc) in eCommerce and Digital Business from the University of Nottingham. Currently, he serves as the Director of Insights for the EMEA region at Parrot Analytics, a role that builds upon his extensive experience in the field. Prior to his current position, Amit held the role of Partner Insights Lead for EMEA at Parrot Analytics, further showcasing his expertise in providing valuable insights and strategic guidance.

Highlights

Jul 19 · linkedin

It wasn't meant to be for Southgate and the team on Sunday, but they've achieved something special over the last few tournaments, and I'm excited about what's to come for the future.

This week, we've been analysing the final rankings in terms of market demand for Euro 2024 and how this has compared over the lifecycle of the tournament, illustrating how performance drives fan demand.We also took a first look at the most-in-demand talent on Sunday, July 14th—a day that also featured the Wimbledon final.

Our top 5 most in-demand athletes reveal some surprising results, underscoring the conversational power of live sport. Discover more in our latest report!

#Euro2024

Jul 13 · linkedin

Few things are as exciting as merging two passions—data and sport—and aligning your day job with football. This week, I've been working on an analysis that focuses on the audience demand for Euro 2024 vs. Copa América, two of the year's most significant sporting events.

Live sports are a cornerstone of linear television and streaming, providing lucrative opportunities for broadcasters and digital platforms.

Events like Euro 2024 and Copa América draw billions globally, offering premium advertising space and emphasising the crucial role of these tournaments in sports media's financial ecosystem. They present opportunities for creating tailored content that enhances viewer engagement and fosters deeper connections with fans.

Our latest white-paper delves into how real-time insights can measure demand across major sporting events, helping broadcasters and streamers make better decisions. By leveraging these insights, companies can optimise their strategies, maximise viewership, and stay competitive in a challenging industry landscape.

For more detailed insights, check out the full report and feel free to get in touch with any questions.

Lastly, a special nod to England for reaching the final—let's bring it home!

#Euro2024 #CopaAmerica

Amit Devani
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Location

London, United Kingdom