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Amrita Gurney
VP Marketing & Community - Angel investor
Professional Background
Amrita Gurney is a seasoned marketing expert with a significant impact in the realms of demand generation, customer marketing, design, and product marketing. Currently, she leads a dynamic team at CrowdRiff, a premier visual marketing platform that is celebrated for its innovative solutions tailored to the tourism industry. With over 700 tourism brands globally relying on CrowdRiff, Amrita plays a pivotal role in empowering marketing teams to discover, organize, acquire rights, and publish the most captivating visual content. This content is designed to engage audiences across every channel and at scale, transforming how tourism brands connect with potential travelers.
Amrita's vast knowledge and practical expertise make her a sought-after speaker at various prestigious industry events. Her insights into visual marketing and its applications in the tourism sector are invaluable, and she has shared her perspective at many prominent conferences, including the eTourism Summit and the U.S. Travel Association ESTO. With her engaging presentation style and comprehensive understanding of marketing trends, Amrita not only captures attention but also inspires change and innovation within the audience.
Education and Achievements
Amrita Gurney's educational background includes guest lecturing at the University of Minnesota’s Carlson School of Management, where she shares her wealth of knowledge in marketing and tourism. Her role as an educator underscores her commitment to fostering the next generation of marketers and further highlights her expertise in the field.
Over the years, she has received numerous accolades for her work in the marketing domain, particularly in elevating the effectiveness of visual content in tourism marketing. Her ability to connect the dots between technology, design, and consumer engagement has set her apart in a competitive industry, making her a recognized leader and innovator.
Her experience spans various speaking engagements throughout 2016 to 2020, where she has contributed to conferences such as the Digital Think Tank Global Summit and the IAAPA Annual Convention, alongside many others geared towards tourism and digital marketing. Amrita's commitment to knowledge sharing solidifies her status as an influential figure in her field.
Notable Speaking Engagements
Amrita Gurney's speaking engagements provide insight into her strategic approach to marketing and her thought leadership within the tourism sector. Some of her notable appearances include:
- 2020 Landing Madrid
- 2019 eTourism Summit
- 2019 US Travel Association ESTO
- 2019 Destinations International Annual Convention
- 2019 Museum Next London
- 2019 Oklahoma Governor’s Conference on Tourism
- 2019 Museum Next Marketing Summit
- 2018 Digital Think Tank Global Summit
- 2018 IAAPA Annual Convention
- 2018 Digital Tourism Think Tank Campus
- 2018 Upper Midwest CVB Conference
- 2018 Georgia Tourism Conference
- 2018 US Travel Association Education Summit (ESTO)
- 2018 Tourism Academy
- 2018 Toronto ABM Summit
- 2018 New Mexico Governor's Conference on Tourism
- 2018 DMA West Tech Summit
- 2018 Indiana State Tourism Conference
- 2017 Kansas Tourism Summit
- 2017 Caribbean Tourism Organization Annual Conference
- 2017 Arizona Governor's Conference on Tourism
- 2017 Destinations International Annual Conference
- 2017 U.S. Travel Association Education Summit (ESTO)
In each of these instances, her ability to deliver relevant, actionable insights has been a hallmark of her presentations, contributing to her reputation as a leading voice in visual marketing for the tourism industry.
Commitment to Innovation and Growth
Amrita Gurney is dedicated to not only advancing her own expertise but also contributing to the growth of the marketing landscape as a whole. Her insights into visual marketing innovations have helped redefine how tourism brands communicate their value propositions to potential customers.
By continually advocating for the integration of engaging visual content into marketing strategies, Amrita ensures that tourism organizations harness the full potential of their digital channels. Her leadership at CrowdRiff exemplifies a forward-thinking approach to marketing, focusing on providing clients with tools that are not only effective but also innovative and in tune with current trends.
In summary, Amrita Gurney is an influential figure in the world of demand generation and marketing within the tourism sector. Her leadership at CrowdRiff and her commitment to sharing knowledge through speaking engagements and educational contributions make her a dynamic force in the industry. With a rich background in both practical and theoretical aspects of marketing, she continues to shape the dialogue around visual content and its crucial role in today’s ever-evolving marketing landscape.
