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Amrita Mathur

Marketing and GTM leader (ClickUp, Superside, Top Hat and other fast-growing cos)

Amrita Mathur is the Vice President of Marketing for Mid-Market and Enterprise (MM and ENT) at ClickUp, a productivity platform designed to help teams manage tasks and projects more efficiently. She joined ClickUp in August 2023, bringing extensive experience in marketing leadership from previous roles at companies such as Superside and Top Hat.42

Professional Background

  • Current Role: VP of Marketing at ClickUp (August 2023 - Present)
  • Previous Roles:
    • VP of Marketing at Superside (May 2019 - August 2023)
    • VP of Demand Generation at Top Hat (November 2016 - April 2019)
    • Director of Demand Marketing at Vision Critical (March 2014 - November 2016)
    • Director of Marketing at PriceMetrix, part of McKinsey & Company (April 2011 - March 2014)
  • Early Career: Mathur has held various marketing positions since starting her career in the mid-2000s, including roles at Redknee and OpenText.42

Marketing Philosophy

Mathur emphasizes a blend of data-driven decision-making and creative intuition in her marketing strategies. She advocates for understanding audience needs deeply to tailor messages effectively. Her approach includes optimizing the user journey from initial engagement with freemium products to conversion into paying customers.23

In interviews, she discusses the importance of content in marketing efforts and how to prioritize various initiatives within a large user base. She also highlights the significance of building a collaborative team culture where curiosity and constructive feedback are encouraged.12

Personal Insights

Amrita Mathur's leadership style focuses on fostering an environment where team members can thrive through learning and experimentation. She believes in balancing analytical approaches with creative insights to maximize marketing effectiveness.23

For more information about her professional journey, you can find her on LinkedIn under the username amritamathur.

Highlights

Jul 1 · youtube.com
ClickUp: Amrita Mathur on turning freemium users into ... - YouTube
ClickUp: Amrita Mathur on turning freemium users into ... - YouTube
115: Amrita Mathur: ClickUp's VP of Marketing on optimizing for ...
115: Amrita Mathur: ClickUp's VP of Marketing on optimizing for ...
Apr 16 · youtube.com
Amrita Mathur: ClickUp's VP of Marketing on accelerating ... - YouTube
Amrita Mathur: ClickUp's VP of Marketing on accelerating ... - YouTube
Dec 15 · media.exitfive.com
Taking a New VP of Marketing Role, When to Optimize for Learning ...

Related Questions

What strategies does Amrita Mathur use to convert freemium users into paying customers?
How does Amrita Mathur balance data-driven decision-making with intuitive marketing strategies?
What are the key challenges Amrita Mathur faces with managing 70,000 freemium leads?
How does Amrita Mathur's approach to content marketing differ across various segments?
What role does team culture play in Amrita Mathur's marketing strategy at ClickUp?
Amrita Mathur
Amrita Mathur, photo 1
Amrita Mathur, photo 2
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Location

Toronto, Ontario, Canada