Sign In

Amy Abatangle

Experienced CMO, Advisor to Marketing Executives

Amy Abatangle is a Vice President, Analyst in the Gartner Marketing Practice.12 She specializes in providing insights and guidance on marketing leadership, strategy development, and operational and organizational design.1 At Gartner, Abatangle supports clients with expertise in marketing strategy, focusing on how CMOs can align their efforts with business goals and demonstrate value to executive leadership.2

As of January 2025, Abatangle has been active in sharing insights about marketing strategies and CMO responsibilities. She has discussed topics such as:

  1. The importance of aligning marketing activities with business outcomes2
  2. Navigating challenges in creating and executing marketing strategies2
  3. The "3 P's" of marketing strategic planning: priorities, progress, and pivots2

Abatangle is also recognized as an influencer in the marketing field, having shared content about CMO roles and power skills on her LinkedIn profile.34 Her expertise extends to future-proofing marketing organizations and analyzing marketing leadership trends.5

Highlights

Jun 20 · linkedin

Savvy #CMOs know that creating a culture of high performance requires not only setting strategic #goals for #marketing to support business objectives, but also individual goals for employees that drive breakthrough results. Unfortunately, traditional performance goal-setting approaches often fail to deliver.   My new research, Use Adaptive Goal Setting to Power Marketing Talent Performance, helps CMOs more effectively set goals to increase team focus and alignment, enable learning and development, and inspire greater accountability and engagement. Gartner clients can access it here: https://lnkd.in/gAdu2ax6

May 3 · linkedin

I'll be speaking at Gartner Marketing Symposium/Xpo in London, 13 – 14 May 2024. Don’t miss your chance to be a part of a conference built for #marketers by marketers at #GartnerMKTG. https://lnkd.in/gSK4cZnd

Related Questions

What are some key insights Amy Abatangle has shared about marketing strategy?
How does Amy Abatangle's work at Gartner impact marketing practices?
What are the main challenges Amy Abatangle addresses in her role at Gartner?
Can you provide examples of successful marketing strategies developed by Amy Abatangle?
How does Amy Abatangle's approach to marketing strategy differ from other analysts at Gartner?
Amy Abatangle
Amy Abatangle, photo 1
Amy Abatangle, photo 2
Add to my network

Location

San Francisco Bay Area