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Amy Adams
People Leader | Advocate | Marketer | Change Agent
Amy Adams is a seasoned marketing professional currently serving as VP, Media COE (Center of Excellence) at Discover Financial Services.24 Here are some key details about her career and background:
Professional Experience
Amy has over 15 years of experience in data-driven marketing.1 Her current role at Discover Financial Services involves overseeing media strategy and operations. Prior to joining Discover, she held the following positions:
- Global Head of Personalization at McDonald's (2020-2022)3
- Various roles at Publicis Groupe, where she spent the majority of her career1
Expertise and Skills
Amy has developed expertise in several areas throughout her career:
- Data-driven marketing strategies
- Digital investment and technology application
- Customer/data-led approaches across channels
- Strategic planning and innovation
She has experience across multiple industries, including:
- Financial Services
- Consumer Packaged Goods (CPG)
- Telecommunications
- Retail
- Quick Service Restaurants (QSR)
- Travel4
Education
Amy graduated from the University of Iowa with a degree in Marketing.14
Personal Background
Originally from a small town in eastern Iowa, Amy moved to Chicago after graduating from college. She is married with three young children.1
Professional Approach
Amy is known for:
- Building strong connections in the industry
- Staying ahead of marketplace dynamics
- Delivering unique value and partnerships
- Mentoring and developing leadership skills in others1
Her LinkedIn profile (username: amy-adams-39871a6) provides additional insights into her professional activities and thought leadership in the marketing and financial services sectors.45
Highlights
It was an incredible experience to see the Discover brand come to life in so many places at the Discover NHL Winter Classic these past few days. So much attention to detail with our brand endemically placed throughout the activation, events, and game. Huge thanks to the NHL, rEvolution, Mindshare, Turner Sports, and our Discover teams for pulling off this exceptional integration and sponsorship! Setting the bar high for our continued partnership!!
#discover #nhl #brand #sponsorship #partnerships
Great article Bohb Blair!
