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Amy Beaver
CMO at Organifi - 3x INC 500 Fastest Growing Company - Fortune Mag Best Places to Work - WE'RE HIRING!
Amy Jo Beaver is the Chief Marketing Officer (CMO) at Organifi, a premium manufacturer of organic, all-natural, vegan, gluten-free, soy-free, dairy-free, and non-GMO superfoods and supplements.13 She joined Organifi in 2016 and became CMO in under two years, helping to grow the company from approximately $18 million to over $50 million in annual revenue.4
Prior to her role at Organifi, Amy had a diverse career background:
- She worked in various sales positions for about 9 years.4
- She participated in a holistic health coaching program.4
- She learned to code full-time and helped launch a new city for a coding bootcamp.4
Amy's educational background includes:
- BA in Journalism (Advertising) and Communications from the University of North Carolina at Chapel Hill (2007)3
- Holistic Health Coach Program at the Institute of Integrative Nutrition (2012)3
- Tech Talent South Immersion Program, focusing on Ruby on Rails, Javascript, HTML, and CSS (2013)3
At Organifi, Amy has been instrumental in scaling the direct-to-consumer eCommerce business, overseeing a team of around 30 individuals.3 Her approach to leadership emphasizes curiosity, initiative, and continuous personal growth.4
Outside of work, Amy is married to Christine, and they have a son named Greyson. They also run a small baking business called The Baking Beavers as a side project.2
Highlights
I’m excited to announce…
Next week, I will join the team at The Asprey Group as VP of Marketing.
As a cold plunging health nerd, working with Dave Asprey is quite the honor. Dave is known as the father of Biohacking and, most notably, the founder of Bulletproof coffee.
I’ll be developing a small but mighty team to further expand Dave’s brand and media (social, podcast, books, blog), conferences/events (Biohacking Conference in June in Orlando & 40 Years of Zen), and CPG brands (Danger Coffee, Suppgrade Labs, True Light, True Dark, Homebiotics, and more…).
In the coming days and weeks, I’ll be seeking recommendations for team resources (copywriting, design, email, CRO, Shopify dev, etc) and Shopify app recommendations (what’s the current best?). This mama is getting her (eCommerce) groove back!
Thank you for all of your support!
Amy
This weekend I’ll be celebrating my first Mothers Day as a mama-to-be!
This past year has been an adventure - a surrender to the unknown.
I am grateful to have the freedom to enjoy this phase of life, bringing new life into the world. And, I am excited to continue creating and building businesses during and after bringing this new life into the world.
Happy Mothers Day to my fellow mamas!
